Ggr252 Notes Essay

To gain a better under(a)standing of the sell and commercial message activity in the Toronto bea, twain variant types of retail will be evaluated in the following report. The character, market orientation and location of a retail space in all play crucial role in modify to the success of the cable. All three aspects of the retail spheres will be guardedly assessed in order to make direct comparisons between the two types of retail transmission linees. The two retail constitutions that will be contrasted includes the ancillary retail remains in downtown Toronto and the Retail Strip on Spadina, south of Baldwin. musical composition A Ancillary Retail (First Canadian Place)The ancillary retail organisation in downtown Toronto is one of the to the highest degree unique retail administrations in the world. It is an underground shopping shopping mall that connects all the major banks and towers in the hollow of the city. The circumstantial ara that we investigate is called First Canadian Place and it is dictated on King & Bay St. This geographic region is one of the intimately densely engaged regions in all of Canada and this is because of the large skyscrapers that argon situated on top of this retail sharpen. Its primary customers atomic number 18 upper-middle class act asers that be working in the surrounding banks and institutions. just about of the consumers argon non vesture jackets and this suggests that they were able to access this center without going outdoors. This is a significant wages because people are more willing to go to demesnes that are advantageously accessible. The retail center is easily accessible by many dissimilar types of transportation. There are two subway stations that are determined within this neighborhood and on that point are also buses on the alley level. As well, it is very accessible by foot because the retail center is connected to many other divergent shopping centers in the kernel of T oronto.There are many distinguishable types of investment trusts in this retail center moreover they are all focused on white collars. Most of the customers are workers in large firms and they want quick access to different types of stores. This is why there is a large issue forth of fast- provender/food motor inn stores that allow workers to sacrifice their tiffin quickly and efficiently. The busiest time of the day for this retail center is during lunch hour and rush hours because it is very convenient for all the workers to access this center. A 15 minute pedestrian count during lunch hours (around 130pm) indicated that approximately 1993 people access this ancillary retail system. This systemis in hush-hush property because it is under many large skyscrapers which are owned by private firms. This system is not very simplified to navigate because of the complex connections of different shopping centers.Part B Spadina, southeastern of Baldwin (China Town)The retail loo t on Spadina, south of Baldwin (known as China Town) is a completely different type of retail center. This retail is located immaterial and it is very easy to navigate since the arrangement of the retail stores is not complex. The tramcar track on Spadina helps people to identify the directions more easily (North South). This area is accessible by human race transportation as a final result of the frequent availability of streetcars and subway. There are also parking muscae volitantes on either side of the road that can accommodate for cars.The area surrounding this retail sack consists of schools, university, and small houses. There are a wide compartmentalisation of stores within the retail strip, offering customers many pickings to lead from. Most of the retail spaces consist of restaurants, fashion and accessories stores, and family health services. However, there are also other services being offered, much(prenominal) as banking services, furthermore, there are meat shop and supermarket. This retail space is considered to be public as the entire business strip is not managed or controlled as a whole by any rules and regulations. And most evidently, the retail strip itself is located on a public street. It is achievable that the city planners whitethorn contract designed the street and the retail area to accommodate for the necessarily of the surrounding residential area. However, the actual stores and their specific styles and characteristics that each retail business offers are mainly un intend (there might be some planned aspects).In the pedestrian count that was conducted during lunch time (around 130pm), a total of 327 pedestrians were counted during the 15-minute count. Chinatown is geared toward the market segment of low to mid-income individuals. Thus, most of the pedestrians are dressed in casual wear and jackets (Note stores are located extracurricular winter period). The majority of consumers in this retail strip are Asians who babble Cantonese or mandarin and large portion of them are seniors. Part C Compare and ContrastAfter careful analysis of the above two retail spaces, many similarities and differences can be drawn. First and foremost, some(prenominal) business entities consist of multiple retail stores that offer a vast variety of goods and services. This allows customers to entertain and opportunity to be exposed to a great selection of goods and services, and also creates convenience for the shoppers. In considering the physical location and layout of the two retail spaces, it is evident that both are located where a large amount of traffic can be found. People arrive at these areas by cars, transit (streetcars in China Town/buses in First Canadian Place, subway, cars for both), and walk, etc. This brings more customers to the businesses, and also helps accommodate for large amounts of traffic, which may be created as a result of it. Therefore, in terms of accessibility, both locations are very convenient to customers all over because of public access.The Ancillary Retail constitution is located in one of the most important commercial centers in Canada. There is a large population working above this system and this allows the system to have many customers during the weekdays. The discriminate is that workers do not work during weekends would cause the system to have less customers, or the stores in the system might not be even opened during the weekends. The major disadvantage to the retail strip is that since the strip is located outdoors, many people would not be willing to shop outdoors in the cold winter. It is possible that the number of customers in the summer would be greater than the numbers in the winter, but it is more likely that customers would prefer the grade since the system would have the air conditioning turned on in the summer. In both of the retail areas, we can see their different layouts. In First Canadian Place, most of the food services are cent ralized in the food court, whereas in the retail strip there are no specific patterns or layouts. This might be because it is a public space and the retail center is unplanned.The two different types of retail vary in their composition. The PATH system has more chaining retails than those in the retail strip. The stores degree of speciality in the strip is higher, this is because the stores are independent and owned by individuals that has the freedom to knock down the store and sell as they wish, without rules and regulations. Through the evidence from my observations, I conceptualize that the retail stripis less managed than the Ancillary System, because of the nature of the area. The retail strip is located on a public road, the city planners at most are doing their jobs setting out this area as retail but not as much as planning each store and how many stores of different types for this strip to be successful. The Ancillary Retail though, is a planned center, the land is owned as private property, and therefore, the stores run under rules and regulations. Before the stores can open in this planned center, marketing would have been done to see if the center can accommodate another such shop in there. I believe that everything that goes in the PATH is carefully monitored and managed by a department under its private owner.Although own is private and one is public, one is planned and one is unplanned, despite these differences, they also have many similarities that kept them both running their styles and selections attract different kinds of customers. The different specialty stores on the retail strip would attract customers that are looking for for uniqueness and those that are looking for Oriental-style cuisines, and the stores in the Ancillary Retail would support customer with convenience to their everyday needs and quick services such as the fast food services to customers who work nearby. Overall, these two different retail areas have their own qu alities that attract customers, and everyday there are changes in the market and changes are made in those types of retail everywhere to suit out changing needs.