Case study of Penang mutiara

Question 1. Describe how you think Wernie Will

a)make sure that the way he manages the hotel is stamp down to the way it competes for business

For get a biggest development, and get more success, Penang Mutiara has to:

- have kittens its business in some other areas to acquire more grocery store shares against other mellow-class and strong competitors in the whole Asia region, or even in the world;

- Offer the unalikeiation, high warning quality and characteristic hotel services, and comfortable environment for customers.

- Pitch itself as an up-market end hotel business that targets customers are those who are high income and high consuming individuals, and the high class business and political unions or organizations.

b) implement any change in strategy

- Through surrender and alliance with other business such as number companies, ocean & safari theme park, movie companies, golf game or car club, complete set of hotel industry which is gather tour, amusement, business exploiture, relaxation together.

- Complete foundational services, such as transporting course of instruction services; wireless internet;

- Diversifying its services to satisfy different demands of customers, such as offering difference holiday travel packages; seasoning conference market different packages; diversified types of foods.

- pay off automatic system to offer, services and payment

- Form registering membership with hardcore consumers who can be offered more free services or good price and receiving the latest promotion information.

- Expand living business to exploitation e-business; alliance other hotels in other areas;

c) develop his operation so that it drives the long-term strategy of the hotel

- construction and developing hotel website, including introduction of hotel services, traffic map, resource and promotion information, employment on line, requirement and feedback of customer, online payment.

- Continues improvement for whole operation developing to match the market requirements in operations decisions and long succession strategy,

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