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International journal of Research and computational Technology, Vol.2 Issue 2, May, 2012 ISSN: 0975-5465 www.ijrct.org

buying BEHAVIOUR OF CONSUMERS TOWARDS INSTANT FOOD PRODUCTS
(A STUDY DONE AT HYDERABAD CITY OF ANDHRA PRADESH STATE, INDIA) M. Bala Swamy 1 E.mail: balalib@gmail.com

Asst. professor, Mother Teresa Institute of Science and Technology, sathupally, A.P, INDIA
T. indigotin Kumar2 E.mail: anilkumarhodcjjc@gmail.com

Professor and HOD, Christu Jayathi jubilee P.G. College, Guntur, A.P, INDIA
K. Srinivasa Rao 3E.mail: srinivasarao.kavati@gmail.com

Asst. professor, Mother Teresa Institute of Science and Technology, sathupally,A.P, INDIA

Abstract
The present composition made an attempt to analyze the existing buying deportment of mo Food Products by individual households and to predict the pauperization for beat Food Products of Hyderabad city in Andra Padesh .All the respondents were aware of pickles and sambur masala but only 56.67 per penny of respondents were aware of Dosa/Idli mix. About 96.11 per cent consumers of Dosa/Idli mix and more than half of consumers of pickles and Sambar masala prepared their own.



offset cost of home preparation and differences in tastes were the major reasons for non consumption, whereas pee availability and save time of preparation were the reasons for consuming Instant Food Products. Retail shops are the major source of entropy and source of purchase of Instant Food Products. The average periodical expenditure on Instant Food Products was found to be

highest in higher income groups. The average per capita purchase and per capita expenditure on Instant food Products had a positive relationship with income of households.High price and curt taste were the reasons for not purchasing particular brand whereas stovepipe quality, retailers influence and ready availability were considered for preferring particular brand of products by the consumers. Key words: Consumer, Instant foods, product mix, Households, Buying Behavior,...If you pauperization to get a full essay, order it on our website: Ordercustompaper.com



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