Imaging that you have been chosen to develop a United Student World Essay

Imaging that you have been chosen to develop a United Student World Assembly (USWA) - Essay Example The importance of being globally competent is in relation to their ability to comprehend, analyze and evaluate the different knowledge present in a global world (Brustein). Being globally competent will not only open new doors to the students but as well as the different cultures around the world. We the United Student World Assembly (USWA), in order to promote cooperation and understanding among students around the world by being globally competent individuals, here do ordain and establish the preamble of the United Student World Assembly. The organization will be headed by the Chairperson which will be decided by votes. The candidates will be decided upon the different representatives of different areas around the globe. The representatives will be chosen by the students of that area. The representative will then be the one eligible to run for chairperson. Being an organization of students, the United Student World Assembly will rely on the internet to create a more accessible area of meeting across the globe. It will use resources such as Live chat, emails and forum sites that are the most accessible approach in communicating with a global

Natives and the Justice System Essay Example for Free

Natives and the Justice System Essay The Angus viewed the relationship between Aboriginal people and the Europeans in various ways. The Europeans in the particular context appeared to be superior since they had instigated many activities during the fur trade. An interaction between the particular cultures existed. It saw the union of marriage arise between a young girl of Ojibwa origin and a certain Scottish fur trader. She resided on the shores of the Georgian Bay. The union derived various benefits to her community but the marriage life of Ikwe was marked with isolation and destitution. The Scottish people did not approve the union. Various values and customs often contradicted and drove the relationship that existed between the Scottish trader and Ikwe. The Europeans had at that time embraced and adopted oppression with slavery and forced trade being the mode of operation. The marriage was not perceived well since there was no unity at that time between the European settlers and the Africans. Any collaboration between the Aboriginal people and the European settlers was viewed negatively by the indigenous people who resided in that particular community. The white settlers and traders ruled the lands at that time and treaties were a rare occurrence. Marriage between a trader and an aboriginal girl had various perceptions and it was evident that no form of collaboration would exist between the two families there by dismantling the very basic principles of marriage and family. From Angus perspective, various elements stayed hidden between the Aboriginal people’s relationship with the Europeans. The tension that existed between the people superseded the benefits that the community derived from the Europeans. The local traditions feared for the life of Ikwe since she would adopt new ways and forget the customs within which she was bread. Angus did not view Aboriginal people to be equal to the Europeans. According to him the Europeans were more superior. In the movie, the aboriginals were offered less attention by the government compared to the Europeans. The Europeans were given priority in the public offices1. The others were perceived and treated as inferior and irrelevant. The aboriginals had low paying jobs and others were enslaved by the Europeans. This explains why the Europeans opposed the marriage between Ikwe and the trader. Ikwe was an aboriginal and they were regarded as inferior and less intelligent compared to the Europeans. The aboriginals were seen as workers and employees of the Europeans and they criticized the marriage especially the Scottish trader for stooping too low to marry an aboriginal. This clearly depicts that the European society was considered to be superior and more appreciated compared to the other people. In the film, the aboriginals were alienated and separated from the Europeans. They had separate residential areas where the Europeans leaved under better and conducive areas compared to the aboriginals. The aboriginals have restricted movement and they mainly staid in shanties where the living conditions were very poor and high level of poverty and insecurity. In the places of work, the Europeans were considered for the bigger positions and responsibilities. Only Europeans took the leadership positions and the aboriginals were treated as minorities whose rights were ever infringed. In the video, Angus views the aboriginal people as inferior to the Europeans. They are alienated and treated as minorities with no rights. The Europeans considered themselves superior and more intelligent1 References   Milward, David. Aboriginal Justice and the Charter: Realizing a Culturally Sensitive Interpretation of Legal Rights. UBC Press, 2012. Ikwe. Directed by Norma Bailey. 1986. Source document

Graduation Speech: Remain in Christ :: Graduation Speech, Commencement Address

It's been great attending County Christian School. Where else do students walk into school at 7:55 and receive a cup of hot chocolate and a cookie? Then, after third period, Mr. Obrastoff combs our hair and sings to us. It really has been a delightful place to go to school. In all seriousness, we have been blessed to go to this school. We have been looked after and protected. Now, we prepare for the real world. We will be facing new temptations and challenges. It's not like as soon as we walk out these doors after receiving our diploma there's going to be a line of rough-looking guys who are going to be saying, "Hey I'll give you ten million dollars if you go rob that bank," or "Hey, do you want to join the mafia?" It's not going to be like that. However, once we are out from the protection of our school and families, it will be between just God and us. Our society today will be encouraging infidelity, lying, and substance abuse. Self-centeredness will be the dominant viewpoint. For those of you who are going on to another Christian community, I challenge you to be the different ones. Christian groups too often say, "yeah, praise God," and then not always walk in His steps. They see Christianity as just obeying the big rules instead of a daily faith relationship with God. They might even ask you to do subtle things that break God's rules. Take that extra step and really be a leader. Be the one person that everyone can look up to and say that you have the love of Jesus in your heart. Show them that you are truly on fire for God. For those of you who are going on to a secular society, I challenge you to remain in Christ and try to find some Christian friends. You are going to be in a hostile environment. Most people won't believe the same things as you. People will not only be asking you to do little things that will break God's rules, but also things that seem big. You need to stand up for your beliefs and show them that you are different. This means you can't be afraid to say no, that's not right, but remember you can't resist temptations on your own, you need God working openly in your life. If you find a good group of Christians, it will also help you to have someone to hold you accountable and fellowship with.

Betrayal in Hamlet Essay

Betrayal is an act of disloyalty, treachery, violating trust, or breaching confidence. Betrayal is a reoccurring action in the tragic Shakespeare play, Hamlet. Many of the characters deceive one another as well as deny their own feelings, betraying themselves. The secrecy and dishonesty of Shakespeare’s characters show that the actions of humans do not always equate to their appearances in society. The interpersonal and person acts of deception in Hamlet contribute to Shakespeare’s theme of the duel nature of humanity. The most obvious act of betrayal in Hamlet is the murder of King Hamlet by his brother, Claudius. Shortly after the murder, Claudius marries Gertrude, the queen. This could be seen as an added betrayal on Gertrude’s part as well as Claudius’s. They quickly move on from the death of their husband/brother and do not mourn an adequate amount of time. To the public, the newly married couple appears happy and in control. In reality, they are both dealing with the guilt of their immoral actions as well as how their actions have affected Hamlet, who appears to have gone mad following the death of his father. Hamlet’s plot to act as though he is mad causes him to deceive and harm his family members and peers, primarily Ophelia. By denying his love for Ophelia, he leaves her confused and broken hearted. She didn’t understand why the man she loved was now acting as though he was disgusted by her and as if he never cared for her at all. Hamlet’s hasty actions continue when he abruptly murders Polonius, Ophelia’s father. This drives Ophelia into madness. Hamlet truly loves Ophelia, but she will never know because of his deceptive processes. When Hamlet denies his feelings for Ophelia he also betrays himself. He denies himself happiness and causes himself more pain than necessary. He focuses more on how he should appear to the public than on his own feelings. Hamlet also betrays his own feelings when he hesitates to avenge his father’s death. He does not accomplish what he wanted because he overthinks and overanalyzes. If he is wrong about his belief that Claudius killed his father, he would look terrible in the public eye. But in the process to become certain, he misses an opportunity to avenge his father. In conclusion, the characters in Hamlet are deceptive and dishonest. They portray the duel nature of humanity, to appear one way to the public and an entirely different way in private affairs. The characters’ acts of betrayal represent how they act out of the view of society.

Effects of Parents Working Abroad to the Scholastic Performance of Their Children

This study is made to understand the performance, specifically the academic performance, of students without the guidance of their parents or having absentee parents. In studying, parents are important to help guide, teach and lead their children because a child need supports from their loved ones and also discipline to be motivated.It is a parent’s responsibility to take care of their children, it is hard for a student to have no one to guide them especially in their studies because as a student you still need someone to teach you and it is best to learn from you parents. Now-a-days a lot of students live without parents due to certain reasons and in some research it is said that this truly affects the child not only psychologically but also socially and academically. In the University of St.La Salle, there are a number of students with absentee parents (single parent or both absent) and this is why the researcher decided to come up with this study. The focus of this study is not only present inside the campus of the University; it also exists in other schools, other places, other countries or even the whole world. In the world today people cannot avoid this situation maybe because of life difficulties or maybe because of other circumstances.Some reasons why this happen is due to financial problems like parents need to go abroad or leave to look for money to enable to support their family an example are the Overseas Filipino Workers (OFW), another is separation (Divorce or Annulment) of parents which sometimes results to single-parenting and one more example is the death of a loved one. Because of the interesting topic and common issue, the researcher desires to enable this study for people to be aware of this certain problem that students with absentee parents are going through and how it affects their academic performance. Statement of the Problem

Timaeus essays

Timaeus essays R.G. Bury. Timaeus: The Loeb Classical Library, Vol. IX. Cambridge, Massachusetts: Harvard University Press, 1989. Platos Timaeus was written in an attempt to make sense of the beginnings of time, of the world, as we know it. It is an attempt to describe how the world came into being. It is important to note that even Plato states that this is only a likely account(53). Nonetheless, it is an excellent summary of Platonic philosophy and was extremely influential in later years over the ancient and mediaeval world. To the modern reader, such as a college student, it proves to be quite obscure and repulsive, but interesting just the same. Plato first argues that since the sensible world is that which is becoming always and never existent(49) it must have come to be. Therefore, the world must have some for of cause, a cause to be. He refers to the cause as the maker and father of the universe(51) as well as the Mind(109) and God(127) later in the work. It is very common to hear Platos god referred to as the Demiurge, which literally means craftsman. Now then, since the Demiurge was depicted as good, he desired that, so far as possible, all things should be good and nothing evil(55). This is where Plato begins to describe the qualities of the universe that the Demiurge is creating. The deductions that Plato makes involving the forming of the universe shows his optimism concerning humankind. He views humankind as formed for the greater good of the universe. The world created by the Demiurge is alive, intelligent, eternal, and good, and therefore it is a blessed god(65). It just so happens that along with the influence of the Demiurge there was another factor at work. Plato refers to this as the Errant Cause(111). It is apparent that this other principle could be likened to the mother of the cosmos, sense t ...

Differences in Media Advertising of The Coca Cola Company across cultures The WritePass Journal

Differences in Media Advertising of The Coca Cola Company across cultures Introduction Differences in Media Advertising of The Coca Cola Company across cultures IntroductionBackground:The response Models for above AdvertisementCoca-Cola Marketing MixCoca-Cola SWOT Analysis (Nepal)Strengths:Weaknesses:Opportunities:Threats:Coca-Cola SWOT Analysis (UK)Strengths:Weaknesses:Opportunities:Threats:Marketing Segmentation, Targeting and PositioningMarket STP in NepalMarket Segmentation:Targeting:Positioning;Market STP in UKMarket SegmentationVariables:TargetingMarketing strategyMarketing Strategies NepalMarketing Strategies UKAdvertisingAdvertising Medias in the United KingdomActive Marketing Media (Television,)Semi Active Marketing medias (Offline)Online MarketingSports and Physical activity MarketingAdvertising Medias in NepalOnline StrategiesOnline Marketing strategiesCustomer Relationship Management: IDIC[1] Model ApproachConclusionRecommendationBibliographyRelated Introduction This Report has been carried out in order to assess the difference in media advertising of Coke, an exclusive product of The Coca Cola Company in Nepal and the UK. There are various approaches and marketing theories used in advertising through different Medias. In both of the countries, they follow entirely different theories in promoting the communication regarding the product. There are various factors such as cultural, social, geographical, demographical, political effect directly to the model of marketing communication. Background: The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola ®, and carried a jug of the new product down the street to Jacobs Pharmacy, where it was sampled, pronounced excellent and placed on sale for five cents a glass as a soda fountain drink. Carbonated water was teamed with the new syrup to produce a drink that was at once Delicious and refreshing, a theme that continues to echo today wherever Coca-Cola is enjoyed. (Anon., 2011) The above images show two completely diverse type of advertising, in two different countries. One in the left is from Nepal which shows the Coke is available at Rupees. 5 ( £0.05), whereas in the right side, from the UK which represents Coca Cola as a romantic cold drink. The advertising plan has been allocated and implemented in such a way, so that the target audiences of each of the country get influence to use the product. This is how the consumers perceive the advertising in both of the countries, which are totally distinguished from each other. Marketing Communication process Above is the marketing communication model which implies how the communication flows from a sender to a target audience (Receiver). It clarifies how the process works when the communication executes from another source to another. Initially, when a sender intends to send a message, the messages get encoded so that it can be presented through some media to the receiver. Then, as the media presents the message in encoded format through the media there emerges some noise which affects all the components of the communication process. As it passes by to the receiver then a receiver decodes the message as per his/her own perception. The receiver acts as how the messages have been perceive by him/her. The impact goes to the sender as upon the results being achieved or not, through the behaviour of consumers. The coca cola companies in both of the countries follow the same process to undertake the marketing communication, just the matter fact is about the way the consumer perceive or ways of decoding the encoded messages. Like in UK mostly the messages focuses on attracting consumer through standardised messages, whereas in Nepal, still tries to centralise consumer through other beneficial issues. Below images show the differences in the adverts between UK and Nepal. Pinpoint View of Marketing Communication model of both of the countries. Nepal vs. United Kingdom Sender: Source who intends to spread the message, the marketers of the Company BNL[1] (Nepal) vs. CCE[2]. (UK). Encoding: The effective way to create message to influence consumer.   Marketing Department (Nepal) vs. MD[3] or Agencies (UK) do encoding. Noise: the elements that restrict to perceiving the message is noise. A distortion created by annoying or non-acceptable adverts. Message/Media: The real information about the product intended to be seen by the consumer. Like Newspaper, radio, TV, pamphlets, holding boards, shutter (Nepal) vs. Internet, moving billboard, TV, vehicles etc. (UK). Encoding: How the target audience perceive the message, influential or un-influential? Like Coke has gone (Financial) cheaper (Nepal) vs. Coke is (emotional) romantic to have (UK). Receiver: Final Consumer consuming or not consuming the product as per their perception towards the decoding. Laborious/hard worker to get refreshment (taking Coke just as a cheaper cold drink) in Nepal vs. consumer as to get relax from all stress and get into emotional part of life. The response Models for above Advertisement So far the theories of IMC[4] is concerned the basic model which can be assess for these two different types of advertising, are â€Å"Hierarchy of Effects† model, AIDA[5] Model, Innovation Adoption Model and Information Processing. These entire four models pass through different stages i. e. Cognitive, Affective and Behavioral.   The â€Å"Hierarchy of Effects† model is about how consumers change through a gradual procedure as they perceive marketing messages that lead them to forward an action to take decision, whereas AIDA concerns with attention, interest, desire and action towards it. There are three stages of every model, which shows how a consumer reacts or responses towards a particular marketing advertisement. Below the diagram show how the models pass through each stage. While the above theme advertising of Nepal and UK are concerned, when a consumer sees the advertisement, he/she firstly it builds up the mind being rational to take the product as which in AIDA model can be attention, in hierarchy of effect it is awareness/knowledge about it, in innovation adoption it is awareness/adoption and where as in information processing it is presentation and attention. Every model has in first stage is to recognizing the product. Secondly, the stage which is called affective which starts affecting the mind of consumer like as per AIDA model it generates interest and desire to have or not to have it, in Hierarchy of effect model there emerges linking, preference and conviction towards the product. The last stage is the behavioral stage, consumer forward the action to buy or not to buy in all the models a consumer does the decision. Figure 5 Marketing Communication Response Models Coca-Cola Marketing Mix Marketing mix is the mix of four elements that have been developed in order to market a particular product. As per marketing theory, there are basically four elements named as 4. These are four elements that contribute to assess the market situation to up market the product. Mar. Mix\Country Nepal United Kingdom Product (Design, Packaging, Eco-friendly, Safe Normal handy bottles, plastic bottles, can is rarely used. Cans, rarely use of bottles, Pet plastic bottles. Price (Reasonable, Affordable, pricing strategies) Reasonable/Affordable for the bottled but extremely high for cans, price differs from region to region. Reasonable and affordable Place (Channels, Media) Local shops, Distributors, retailers direct from bottling company. Super markets, off license, streets shops. Promotion (Public Relation, Sales promotion, Advertising, Sponsoring sports, on the spot monetary valued prizes Social service/sports events sponsorship, coupons, discounts, eco-friendly advertising. Figure 6 Marketing Mix Snapshots Coca-Cola SWOT Analysis (Nepal) Strengths: The strengths of a business or organisation are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of Coca Cola Being a market leader, as Coca Cola is a key to their success as it boosts reputation, profit and market share. Competitive pricing is a vital element of Coca Cola’s overall success, as this keeps them in line with their rivals, if not above them. Keeping costs lower than their competitors and keeping the cost advantages helps Coca Cola pass on some of the benefits to consumers. Coca Cola’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength. Coca Cola’s innovation keeps it a front-runner in Beverages Manufacturing Company as it is regularly turning out new patents/proprietary technology. Experienced employees are key to the success of Coca Cola helping to drive them forward with expertise and knowledge. High quality machinery, staff, offices and equipment ensure the job is done to the utmost standard, and is strength of Coca Cola. Coca Cola has an extensive customer base, which is a major strength regarding sales and profit. Coca Cola’s reputation is strong and popular, meaning people view it with respect and believe in it. Being financially strong helps Coca Cola deal with any problems, ride any dip in profits and out perform their rivals. A strong brand is an essential strength of Coca Cola as it is recognised and respected. Coca Cola has a high percentage of the market share, meaning it is ahead of many competitors. Coca Cola’s distribution chain can be listed as one of their strengths and links to success. High quality products/services are a vital strength, helping to ensure customers return to Coca Cola. Coca Cola’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. Coca Cola’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. Supplier relationships are strong at Coca Cola, which can only be seen as strength in their overall performance. Weaknesses: Weaknesses of a company or organisation are things that need to be improved or perform better, which are under their control. Weaknesses are also things that place you behind competitors, or stop you being able to meet objectives. This section will present main weaknesses of Coca Cola Coca Cola’s RD work is low and insignificant, which is a major weakness in Beverages Manufacturing Company as it is constantly creating new products. Not having an effective marketing strategy seriously hampers the success of Coca Cola. Over pricing, setting too high prices for Coca Cola products/services makes them uncompetitive, which is a major weakness. The lack of business alliances is a major weakness for Coca Cola, as they will struggle to get deals, favours and partnerships. Coca Cola’s lack of innovation limits its success, as there is no forward thinking. Good companies need loyal employees, but Coca Cola has a poor relationship with staff which affects performance. Online presence is vital for success these days, and lack of one is a limitation for Coca Cola. Coca Colas underdeveloped distribution chain has a marked effect on performance as it affects the distribution of their products/services. A limited customer base is a major weakness for Coca Cola as it means they have less people to sell or market to. Coca Cola’s weak supplier relationships also have an adverse effect on success, as it cuts ability to negotiate. Absence of Governmental support Price Difference geographically. Opportunities: Opportunities are external changes, trends or needs that could enhance the business or organisation’s strategic position, or which could be of a benefit to them. This section will outline opportunities that Coca Cola is currently facing. Coca Cola could benefit from expanding their online presence and making more money from online shoppers/internet users. The changes in the way consumers spend and what they buy provides a big opportunity for Coca Cola to explore. The growth of the Beverages Manufacturing Company industry is an opportunity for Coca Cola to grasp. New market opportunities could be a way to push Coca Cola forward. Coca Cola has the opportunity to enter a niche market, gain leading position and therefore boost financial performance. Reaching out into other markets is a possibility for Coca Cola, and a big opportunity. Grasping the opportunity to expand the customer base is something Coca Cola can aim for, either geographically or through new products. Forming strategic alliances and joint ventures is an opportunity for Coca Cola to maximise profit and gain new business. Coca Cola has a number of highly skilled staff, which is an opportunity for them to explore as expertise of their staff can help Coca Cola to bring the business forward. Structural changes in the industry open other doors and opportunities for Coca Cola. Threats: Threats are factors which may restrict damage or put areas of the business or organisation at risk. They are factors which are outside of the companys control. Being aware of the threats and being able to prepare for them makes this section valuable when considering contingency plans and strategies. This section will outline main threats Coca Cola is currently facing. Consumer lifestyle changes could lead to less of a demand for Coca Cola products/services. Tax increases placing additional financial burdens on Coca Cola could be a threat. Change in demographics could threaten Coca Cola. Regulations requiring money to be spent or measures to be taken could put financial or other pressure on Coca Cola. Changes in the way consumers shop and spend and other changing consumer patterns could be a threat to Coca Colas performance. Not keeping up with changes in technology could be detrimental to the future of Coca Cola as they could slip behind their rivals. The actions of a competitor could be a major threat against Coca Cola, for instance, if they bring in new technology or increase their workforce to meet demand. Price wars between competitors, price cuts and so on could damage profits for Coca Cola. A slow economy or financial slowdown could have a major impact on Coca Cola business and profits. Rising costs could be a major downfall for Coca Cola as it would eat into profit. Coca Cola could be threatened by the growing power customers have to set the price of their products/services. Structural changes in the industry could be a threat for Coca Cola. Coca-Cola SWOT Analysis (UK) The following SWOT analysis looks at Coca Cola UK which is operating in Beverages Manufacturing Company industry. The analysis shows Coca Cola UKs Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis will give you a clear picture of the business environment Coca Cola UK is operating in at the present time. Strengths: The strengths of a business or organisation are positive elements, something they do well and is under their control. The strengths of a company or group and value to it, and can be what gives it the edge in some areas over the competitors. The following section will outline main strengths of Coca Cola UK. Being a market leader, as Coca Cola UK is, is key to their success as it boosts reputation, profit and market share. Competitive pricing is a vital element of Coca Cola UK’s overall success, as this keeps them in line with their rivals, if not above them. Keeping costs lower than their competitors and keeping the cost advantages helps Coca Cola UK pass on some of the benefits to consumers. The services/products offered by Coca Cola UK are original, meaning many people will return to Coca Cola UK to obtain them. Coca Cola UK’s marketing strategy has proved to be effective, helping to raise profiles and profits and standing out as a major strength. Coca Cola UK’s innovation keeps it a front-runner in Beverages Manufacturing Company as it is regularly turning out new patents/proprietary technology. Experienced employees are the key to the success of Coca Cola UK helping to drive them forward with expertise and knowledge. High quality machinery, staff, offices and equipment ensure the job is done to the utmost standard, and is strength of Coca Cola UK. Coca Cola UK has an extensive customer base, which is a major strength regarding sales and profit. Coca Cola UK’s reputation is strong and popular, meaning people view it with respect and believe in it. Being financially strong helps Coca Cola UK deal with any problems, ride any dip in profits and out perform their rivals. A strong brand is an essential strength of Coca Cola UK as it is recognised and respected. Coca Cola UK has a high percentage of the market share, meaning it is ahead of many competitors. Coca Cola UK’s distribution chain can be listed as one of their strengths and links to success. High quality products/services is a vital strength, helping to ensure customers return to Coca Cola UK. Coca Cola UK’s international operations mean a wider customer base, a stronger brand and a bigger chunk of the global market. Development and innovation are high at Coca Cola UK with regard to their products/services, which is a sure strength in its overall performance. Coca Cola UK’s position in the market is high and strong – a major strength in this industry as they are ahead of many rivals. The online presence of Coca Cola UK is strong, meaning it is ahead of many competitors. Supplier relationships are strong at Coca Cola UK, which can only be seen as strength in their overall performance. Socially Active participation Weaknesses: Weaknesses of a company or organisation are things that need to be improved or perform better, which are under their control. Weaknesses are also things that place you behind competitors, or stop you being able to meet objectives. This section will present main weaknesses of Coca Cola UK. Online presence is vital for success these days, and lack of one is a limitation for Coca Cola UK. Opportunities: Opportunities are external changes, trends or needs that could enhance the business or organisation’s strategic position, or which could be of a benefit to them. This section will outline opportunities that Coca Cola UK is currently facing. Looking at export opportunities is a way for Coca Cola UK to raise profits. Grasping the opportunity to expand the customer base is something Coca Cola UK can aim for, either geographically or through new products. Expanding into other markets could be a possibility for Coca Cola UK. Health conscious production Threats: Threats are factors which may restrict damage or put areas of the business or organisation at risk. They are factors which are outside of the companys control. Being aware of the threats and being able to prepare for them makes this section valuable when considering contingency plans and strategies. This section will outline main threats Coca Cola UK is currently facing. Regulations requiring money to be spent or measures to be taken could put financial or other pressure on Coca Cola UK. Price wars between competitors, price cuts and so on could damage profits for Coca Cola UK. A slow economy or financial slowdown could have a major impact on Coca Cola UK business and profits. Rising costs could be a major downfall for Coca Cola UK as it would eat into profit. Substitute products available on the market present a major threat to Coca Cola UK. Health Issues like (Obesity, Diabetic) Marketing Segmentation, Targeting and Positioning Market segmentation is the categorization of a market into various groups of customers with specifically same wants and product/service necessities. In another word, it is the categorization of a huge market into recognizable and specific groups or clusters, in which they all have the same wants and behavior and action as per the marketing initiatives. The diagram above shows how the STP process acts. The market information lets STP process to grow and to analyse the real situation to go further, after which a marketing decision can be undertaken. In Segmentation the process market information leads to identifying similar groups of customers when if research is done then the group can be divided into different groups like male/female, aged group, regional group etc. Market STP in Nepal The Nepalese market for Coca Cola, in general, practice group marketing advance with product variations in the past. The socio-economic transformations and growth in Nepalese economy and political system have made Coca cola marketers conscious of market segmentation. The marketing strategies of Coca Cola have reinforced this awareness. Market Segmentation: The points below clarify the way of market segmentation of Coca Cola in Nepal. Non- organized: Market segmentation in Nepal, in general, is not backed up with organised research. Previous practice, premonition of organization and competitor’s strategy has manipulated segmentation. Variables for Segmentation: The variables mainly used for consumer market segmentation are: Geographic Demographic Psychographic Behavioural Be short of Information: Nepalese Coca Cola marketer lacks broad information about consumer characteristics. They have a tendency to look upon marketing research as a improvident cost. This has guarded the helpful assessment of market segments in terms of their magnetism and correctness. Risks are not correctly measured. Government procedures: Government policies in Nepal are not very sympathetic in marketing. They do not look upon any business as contributors for improvement. Boundaries of movement of goods and controls have downcast market segmentation. Be short of moral concern: Ecological and wellbeing concerns are, in general, unnoticed for market segmentation in Nepal. The above points clearly point out that the notion of market segmentation is at first stage in Nepal. However, the importance of market segmentation is likely to enhance in the years to come. Targeting: Nepal As per the segmentation of Coke in Nepal, the targeting has been done as per the variables as below, Geographic: Who lives in plain areas, where the temperature is likely to be high in all season.   In central region where half of the year remains hot in temperature. Demographic: The people aged between 16 to 40 years, who have average level of income, who work hard, especially males and having less of family member. Psychographic: People who are literate and can understand the brand name of Coke are targeted. Behavioural: As per this segmentation the targeting goes on to the group of people who involve in the cultural and ritual who are likely to use the product in their ceremonial. In this segmentation, people who have habits drinking chilled soft drinks are targeted. Positioning; Market positioning is done in accordance to the brand recognition in the market. It’s the tendency of consumer of what and how they see the company, which can some under any high end, middle end or low end of position.   While positioning has to be done in order to keep the company to a distinguish position to keep the corporate image. There are some variables that have to be considered in order to position in market. The variables are pricing, quality, service, distribution and packaging. The diagram below shows the market position of Coca Cola in Nepal, comparatively to its closest competitor PepsiCo Nepal. Figure 8 Market Positioning in Nepal (Source: PPT) As per the diagram and the data available from the sources Coca Cola stands in the left hand side and in the middle, which means it has a good quality having reasonable price where as its closest competitor Pepsi Cola stays as in the middle of the crossed line, which means it has same price but having bit down in quality. This is assumption taken by the economic analyst of Nepal beverages market. Market STP in UK The United Kingdom has approximately, around per capita income of $ 36,298 in 2010, where people are in large numbers of buyers and sellers. In general, it can be said as the living standard of people is quite high in term of economic scale. Market segmentation is easily done in respect of geographic, demographic, behavioural and psychographic variables. Market Segmentation By dividing a category into segments, businesses can identify different groups of consumer wants. It is then possible to design products to meet those requirements. Each segment within the overall range of Coca-Cola meets specific consumer wants. Coca-Cola GB carries out extensive market research to identify consumer wants in every segment of category in which it operates. For example, market research analysis of the demographics of consumers in Great Britain revealed a growth in smaller households. The appropriate product response was to produce 1.25 liters share-size bottles. A study of occasions when people drink sports drinks showed the importance of making it available in leisure centres. Other research showed that the famous original Coca-Cola glass bottle is best targeted at restaurants and special party occasions. Market research into where specific products are consumed influences the design of pack types e.g. a 2 litre bottle for family consumption at home and a smaller 500 ml bottle for consumption ‘on the move’. (The Time 100, 2011) Variables: Geographical: Geographical wise Coca cola has segmented almost all region, city, town centres, and counties. Demographic: Especially, in this variable, mostly the consumer divided as per their age, gender, race, religion, family size, nationality, income etc. Psychographic: This segmentation includes the factors like activities, interests, perception, values, attitude etc. Behavioural: This factor relates with the behaviour of consumer. So, the segmentation is done as per quality, economy, service, looks, Heavy user, and moderate user, light user, Regular, potential, first time user, irregular, occasional, Hard core loyal, split loyal, shifting, switches, readiness to buy, Holidays and occasion stimulate customer to purchase, Attitude toward offering. Targeting The market targets in the segmentation are The entire region, town centres, where people are in crowd. Male female both aged between 18 to 40 years. People who are mostly involve in sports. Heavy user, regular, ready to buy and consumes in occasion are targeted. The figure above has been extracted from a researching website, which reveals the difference between two products. Here, the figure shows the difference attitudes relating to Coke and Pepsi and overall high rating goes to Coke, Which means in market consumers have keep Coke in top level more than its closest competitor Pepsi. Figure 10 Coke vs. Pepsi War, Source : (Free Web Space, 2011) This figure also has been taken from a forum, which has a voting survey. The concluding report shows the Coca Cola brand has a good position in the market. So, the market positioning of Coca Cola in UK stands in a top position. Marketing strategy Philip Kotler discussed five issues of marketing strategy in his 9th edition of Marketing Management. They are as follows Differentiating and Positioning the Market Offering Developing New Products Managing Life cycle Strategies Designing marketing Strategies for Market Leaders, Challengers, Followers, and Niches Designing and Managing Global Marketing Strategies Marketing Strategies Nepal The marketing strategy for Coke is phrased â€Å"Refresh the market place† which includes : A robust consumer response system to address any consumer concerns, Ideas, suggestions either on product and its quality or on stock supply – maintenance of equipment etc.   All consumer concerns are dealt with in a fair timely and friendly manner, so as to satisfy them and resolve their concerns. Marketing and advertising communications are focused on (point-of-sale), radio, TV, hoardings, truck backs. Emphasis is also placed on consumer price to enforce compliance. Marketing communications and advertising are customised to suit to local sentiments social, religious, ethnic. Innovative package and pack sizes are offered to give better value to consumers and ease of storage to retailers. Price and packs are introduced in a format that is affordable to all segments of society. Marketing Strategies UK The CCGB is highly aware of health, environment and community and have a theme of responsible marketing. The responsible marketing means in the sense of how and to whom it targets it market. As taking into account its assumption following are the point wise theories of it. Offering large choice of beverages Ensuring marketing values remain focused around positivity and optimism. Responsibly acting and highlighting traditional and non-traditional Medias. Continuing being a part of broad coalition to promote healthy diet and physical activity. Transparency in all activities that concern about the company. Socially active in sponsoring under-privileged people and sports related issues. Not targeting or inspiring children to consume the drinks that may leave impact in them through television. Fulfilled local and community laws that prevent children to be impacted through television who are less than 16 years, following the restriction that has been set by OFCOM’s limiting advertisement. Working with independent consultant to monitor the activity of all advertisements. Don’t have any connection with early schools in terms of advertisement. Always aware of advertising where there is large number of under aged children becomes the audiences. Publicity and Offering low calorie or sugar in cinemas, leisure parks and any other dine in restaurants, which encourage consumers to have healthy drinking. Not at any cost the company is ready to offer or accept offer where the audience becomes children under 16. Continuing to listen to the parents’ concerns about impact of online marketing to children who are under 12. Online rewards as promotion is execute with age verification. Encouraging parents to use the parental controlling software to control their children. Using own industry leading template to assess suitability of digital campaigns and web sites. Advertising Advertising Medias in the United Kingdom Active Marketing Media (Television,) Semi Active Marketing medias (Offline) Online Marketing Sports and Physical activity Marketing Targeting community to take part in sports related events and activities for healthy and fit life, e. g sponsoring any particular games, Olympics, world cup, European cup and community matches etc. Even in secondary school,   the company is highly active in providing the resources to motivate the scholars to participate in physical and sports related activities. Advertising Medias in Nepal As Nepal being a developing country, it can use the minimal benefit of technology. It uses radio, newspaper, television, billboards, shop’s shutter and pamphlets. The most famous advertising offline media in Nepal is painting in the doors, walls, shutters. As below is the image of it. There is a trend in people of whom property is been targeted to have such advertising. The marketer/advertiser has to paint whole house instead of permitting to paint the advertising.   Even if a marketer wants to put a billboard in anyone’s house, the house owner demands to top-up one storey in the building for him/her. It’s totally diverse kind of trend that Nepalese marketers are facing right now which the marketing communication is processing. Product Life Cycle Figure 13 Product Life Cycle along with Service Offered, Source: (Anon., 2010) The graph above shows the life cycle of product having different stages. These stages explain the various status of product marketed or sold. It is not just limited to the volume sold rather also includes the brand image, corporate image of the product. Below the graph there are service offered in the different stages of product life cycle. While introducing a product there has to be a good product management, designing, development plans, testing and deployment. Secondly when it comes to the growth level of a product life cycle, there the focus has to be initiated towards customization, enhancement, versioning, implementation and deployment and testing to penetrate the market of the product. In this stage, every company has to suffer a lot, because the success depends upon the labour and effort done in this stage. Like as going through the Nepalese market of Coca cola, we can find it is still in growth level because it has not reached in every household because of poor infrastructure and lack of marketing integration. Thirdly, the maturity level, when the product gets sustained to up front the market. The market penetration has been fully achieved. Like in UK the data shows that Coca Cola market is in maturity stage as it has now focusing on research and development, product differentiation and still testing is going on for further expansion and diversification. Lastly, when the product gets fully mature in terms of product life cycle it tends do decline because of lack of research and single taste. So, the appropriate measure to rectify is to re-engineering, maintaining and supporting technically. Online Strategies Online Marketing strategies Coca Cola in UK is the top soft fizzy drink, which holds almost about the half of the market share of its kind. Though the trend can be seen like, there are some certain strategies, which is still avoiding it to reach its overall objectives like grow in sales, market share, brand value, corporate value.   The world, as it is changing towards the technological tendency, likewise the business has to bend. There are lots of opportunities for the company to follow online strategies to upfront the market. Creating a strong Google ad-words, which is called search engine enhancement, can be a good example. Online advertising can promote and leave impact of the brand in the social community sites like Facebook, Twitter, and Skype etc. Figure 14 Online Marketing Strategy In Nepal, People mostly uses chatting sites like yahoo and MSN where BNL can promote Coke. Customer Relationship Management: IDIC[1] Model Approach Identify, Differentiate, Interact, Customize (marketing model) The IDIC model of marketing suggests that business should take initiatives in order to build closer one-to-one relationships with customers, which are Identify Differentiate Interact Customize. CRM[2]is engrossed upon the improvement of a customer-centered business behavior. This behavior is devoted to sustain customers by addressing and delivering brand image and value in compare to the competitors. Salesforce, an online CRM portal does a good practice of CRM as an IDIC model.  The Gartner competency model The vision of CRM: Leadership, Social worth, Value Preposition CRM strategy: Objectives, Segments, Effective Interaction. Customer Processes: -Customer life cycle, knowledge management. Valued Customer Experience Organizational collaboration CRM information: Data Analysis, One view across channel. CRM Technology: Application, Architecture, Infrastructure. CRM Metrics: -Cost to serve, satisfaction, loyalty, social cost. Figure 16 CRM Value Chain, Source: (Anon., 2010) The figure above shows the CRM value chain, which implies the keeping of customers with highly interaction and align it with profitability. The coca Cola company in Nepal has not yet applying such kind of strategy as customer relationship management whereas the Company in UK uses different strategies for customer relationship management. The way to manage customer relationship is to use the portals such as sales-force to keep up with the latest changing behaviors of the customers. It assists to update the knowledge and field of existing and prospective customers to the company. Conclusion This report intends to find the difference in advertising media between two countries. The countries in this report have been chosen as Nepal and the United Kingdom. The report, so far, concerns and points out the totally diverse process of marketing communication. Moreover the factors like country’s economic status, matters in consuming the Coke in average in both of the countries. While going through the various marketing models of communication, response models, marketing mix analysis, STP process, product life cycle, advertising media, trends, SWOT analysis, IDIC model of customer relationship management. The reports conclude that these two countries have different approach in meeting its consumer and prospective consumer. Moreover, Nepalese market tends to be creating the market whereas UK market focuses on attracting and keeping the current customers. So far the PLC implies about these two countries Nepalese market are highly proactive within growth as it is in introduct ion phase of the product, whereas UK market is in maturity stage and developing towards the research and development. Advertising media used in Nepal if getting out-dated as UK’s advertising media are technologically advance. Nepalese market STP process are totally based upon its classical theory because the company doesn’t get the government and legal support, whereas UK’s STP is based upon recent research and marketing approach. The online strategies are passive in Nepal as its developing and the trend has not yet been developed. UK’s online strategies are implementing day by day to life up the brand image. Overall, the report exhales that Nepalese Coke marketing is predominated by the perception of the people of the country having the GDP (per capita income) is about app. $410 and on the other hand the UK consumer have the perception of consuming Coke as a top brand. Recommendation Some of the important recommendations are as follows: There should be and correct feedback from the distributers on the actions of retailers, which will assist to develop their competency and reliability. As already discussed about online absence of marketing strategies in Nepal, it has to overhaul the strategies that lead towards up fronting of market. There should be extra attractive and fascinating and active participation towards social activities to strengthen the brand. As a part of public relations Coke should step up serious initiatives towards health concerns of consumers in Nepal.   Online advertising in Nepal has to be started to penetrate in among young consumer. Coke in UK has to be active in all the online promotional activities to attract the consumers. CCGB and CCE should start more aggressive marketing of its Coke as they have very good growth and future prospects while there is not much growth in the carbonated beverages sector. BNL should start a campaign to persuading government to provide it the support to penetrate the prospective market. Bibliography Anon., 2007. James O Malley. [Online] Available at:   HYPERLINK http://jamesomalley.co.uk/blog/category/coke/ http://jamesomalley.co.uk/blog/category/coke/   [Accessed 3 April 2011]. Anon., 2009. Gender Roles. [Online] Available at:   HYPERLINK http://t2.gstatic.com/images?q=tbn:ANd9GcS_bH_-nIiLKiyROx9nspGX1xyY5QX_TvfF7vz_nGIIX2vnhzEHzgt=1 http://t2.gstatic.com/images?q=tbn:ANd9GcS_bH_-nIiLKiyROx9nspGX1xyY5QX_TvfF7vz_nGIIX2vnhzEHzgt=1   [Accessed 28 March 2011]. Anon., 2010. Coca Cola GB : Brand. [Online] Available at:   HYPERLINK coca-cola.co.uk/brands/category/coca-cola.html coca-cola.co.uk/brands/category/coca-cola.html   [Accessed 18 Mar 2011]. Anon., 2010. Courseware. [Online] Available at:   HYPERLINK http://courseware.finntrack.eu/learners/ops_principles.htm http://courseware.finntrack.eu/learners/ops_principles.htm   [Accessed 3 April 2011]. Anon., 2010. CUSTOMER RELATIONSHIP MANAGEMENT (CRM). [Online] Available at:   HYPERLINK http://kasusmanajemen.files.wordpress.com/2010/12/value-chain.png?w=604h=266 http://kasusmanajemen.files.wordpress.com/2010/12/value-chain.png?w=604h=266   [Accessed 4 April 2011]. Anon., 2010. FotoPedia. [Online] Available at:   HYPERLINK http://images.cdn.fotopedia.com/f99mkad2ks77v-bWFvmnICGpw-image.jpg http://images.cdn.fotopedia.com/f99mkad2ks77v-bWFvmnICGpw-image.jpg   [Accessed 4 April 2011]. Anon., 2010. Photoshelter. [Online] Available at:   HYPERLINK http://picski.photoshelter.com/image?_bqG=0_bqH=eJwrMHUxd7cwLXGqrMixLPcyStHNCglPjwg19nS1MrQyNDAAYSDpGe8S7GybnJ.dqp2YUqwG5sY7.rnYlgDZocGuQfGeLrahIKUp4ZU5ZamVFsVermrxjs4htsWpiUXJGQBx6SACGI_ID= http://picski.photoshelter.com/image?_bqG=0_bqH=eJwrMHUxd7cwLXGqrMixLPcyStHNCglPjwg19nS1MrQyNDAAYSDpGe8S7GybnJ.dqp2YUqwG5sY7.rnYlgDZocGuQfGeLrahIKUp4ZU5ZamVFsVermrxjs4htsWpiUXJGQBx6SACGI_ID=   [Accessed 02 April 2011]. Anon., 2011. Chronicle birth refreshing idea. [Online] Available at:   HYPERLINK thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html   [Accessed 7 March 2011]. Anon., 2011. Nepal Coca Cola Sabco. [Online] Available at:   HYPERLINK cocacolasabco.com/Territory.aspx/Show/Nepal cocacolasabco.com/Territory.aspx/Show/Nepal   [Accessed 7 March 2011]. Anon., 2011. The Chronicle Of Coca-Cola. [Online] Available at:   HYPERLINK thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html   [Accessed 7 Mar 2011]. Anon., 2011. The Chronicle Of Coca-Cola. [Online] Available at:   HYPERLINK thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html thecoca-colacompany.com/heritage/chronicle_birth_refreshing_idea.html   [Accessed 7 Mar 2011]. Anon., n.d. Ivory Research. [Online] Available at:   HYPERLINK ivoryresearch.com/sample17.php ivoryresearch.com/sample17.php   [Accessed 03 April 2011]. Bains, P..F.C..P.K., 2008. In Principles of marketing Management. Oxford: Oxford university Press. p.217. Case Study: Full Case Study Coca-Cola Great Britain Edition 9, 2011. The times 100. [Online] Available at:   HYPERLINK thetimes100.co.uk/download-coca-cola-great-britain-edition-9-full-case-study_3_108_101 thetimes100.co.uk/download-coca-cola-great-britain-edition-9-full-case-study_3_108_101   [Accessed 3 April 2011]. Difference, n.d. Difference : Coke vs Pepsi. [Online] Available at:   HYPERLINK diffen.com/difference/Coke_vs_Pepsi diffen.com/difference/Coke_vs_Pepsi   [Accessed 5 April 2011]. Free Web Space, 2011. Forums : The Coca Cola vs Pepsi War. [Online] Available at:   HYPERLINK freewebspace.net/forums/showthread.php?19547-The-coca-cola-vs.-pepsi-war. freewebspace.net/forums/showthread.php?19547-The-coca-cola-vs.-pepsi-war.   [Accessed 3 April 2011]. The Time 100, 2011. Case study: Full Case Study Coca-Cola Great Britain Edition 9. [Online] Available at:   HYPERLINK thetimes100.co.uk/download-coca-cola-great-britain-edition-9-full-case-study_3_108_101 thetimes100.co.uk/download-coca-cola-great-britain-edition-9-full-case-study_3_108_101   [Accessed 3 April 2011].

7 of the Most Common Job Search Mistakes

7 of the Most Common Job Search Mistakes You’ve been job searching for ages- whether for your first job or your fifteenth. But nothing seems to be coming together for you. It’s always possible there might be something you are doing to hold yourself back. If in doubt, check yourself for these 7 common  job search  mistakes. 1. You have tunnel visionYou find yourself getting caught up in only one aspect of your job search, like the resume, or interview prep. You’re failing to grasp the overall picture, which is what you need to do in order to really excel. Manage your job search well and make sure you’re devoting sufficient time and attention to all aspects of it, not just the one thing you think you have to nail. Trouble is, you have to nail all of it if you want to be successful in your search.2. You don’t make your search a  priorityYou’ve got your job search on the back burner, thinking: if you stir the pan it once in a while, something will happen without your having to dev ote significant time or resources to the process. This is a mistake. There is never a convenient time to look for a new job. If you really want to find one, you’ll need to make your job search a major priority, no matter what else you have going on.3. You blast out applications but don’t networkYou’re blasting out applications by the dozens. You’ve probably applied to over 100 jobs this month, maybe 200. But you’re not getting any interviews. If you’re blasting out this kind of quantity, you’re probably focusing on online job postings, which is a mistake. You need to be doing the hard work of networking and building up your profiles on social media. You need to be doing more homework. And getting more face time in your industry. So scale back the blitzes, and make your job search smaller but much more targeted. The difference will be clear.4. Your resume doesn’t singRemember, recruiters spend an average of 6 seconds perusing ea ch resume before tossing them into the proverbial shredder. If you’re not making it absolutely easy for them to get all your greatest hits in those 6 minutes, then you need to revamp your resume until it sings. Showcase all of your best information up front. Use bullets if you need to. Don’t bury the lead. And above all, make sure your formatting is clear and easy to read- and can be read by the latest computer tracking systems.5. You wallow in your weak spotsCut yourself a little slack. You’re never going to be perfect. No one is. Stop fixating on what is wrong with you and start playing up your strengths. There has to be something you are good at. Go with that and have confidence in your abilities.6. You  repeat the same job search mistakesNot learning from your mistakes will usually mean you’ll make more and more of them. If you keep running up against the same issues, then it might be time for some self-evaluation and humility. Figure out why youâ⠂¬â„¢re stuck, then rectify. Learning from our mistakes is the only way to really make sure we’re moving forward.7. You’re doing it aloneJob searching takes a village. Don’t try to do it all by yourself. Ask for help from your family, friends, and community. Take advantage of your support system. They’ll be useful in helping you mourn your setbacks, celebrating your victories, and sometimes even making valuable connections!

Platos philosophical approach Essay Example | Topics and Well Written Essays - 1000 words

Platos philosophical approach - Essay Example In short, philosophy to me then was that a philosopher can be a good lawyer because he or she is so good in presenting valid and relevant data to support his or her thesis statement. Also, I have always wondered why there are so many religions in this world. I could not understand why each religious sect does not want to be called a sect but some prefer to be called a non denominational church. But they have different teachings pertaining to God and the world. I was also curious as to why some people prefer to be ATHEISTS. These are people who do not believe or worship God. Well, this is what drove me to study Philosophy. After taking up philosophy class, I now know the answers to my questions about life. I have learned that philosophy is the love and hunt for wisdom through understanding, intelligence, prudence and also moral discipline of oneself. Also, I discovered that philosophy is the research, survey and analysis and interpretation data pertaining to the nature, reasons, or doctrine of reality, knowledge or values. The study of philosophy is grounded on reasoning. This reasoning is also grounded on logic. The research in philosophy is not so much based on empirical methods. Furthermore, I have also learned that philosophy is the system of thinking that is grounded on inquiry. ... Furthermore, I have also learned that philosophy is the system of thinking that is grounded on inquiry. Fork the philosophy of inquiry was first propagated by Hume himself. I have also gotten used to looking at life as a person critically analyzing the basic suppositions and convictions. Also, my mind has been deluged with the various disciplines found in the university curriculums of science and the liberal arts. And, I am also learned that the disciplines of philosophy is compose of many sections. Some of these sections are logic, ethics, aesthetics, metaphysics, and epistemology. For example, I learned that if the first statement goes all birds fly and the second statement goes hawks are birds then the conclusion or third statement would be hawks can fly. Furthermore, I learned that philosophy is a set of ideas or principles that are concentrated on a specific field or activity, an underlying theory or an original philosophy of promotion or publicity. Finally, I have learned from my philosophy subject that philosophy is a system of values of a community where persons live. Finally, my first introduction to philosophy was that I was taught that the meaning of philosophy is LOVE OF WISDOM or philosophia) at least two quotations from your readings that were most important to you.This shows that my outlook in life before taking up philosophy classes has completely changed for the better. READINGS INCLUDE:In the Apology retrieved from http://classics.mit.edu/Plato/apology.htmlMy life has been completely improved with Plato's famous statement in defence of charges falsely hurled against him stating "O Athenians, that I have nothing to do with these studies. Very many of those here present are witnesses to the truth

Describe, compare and contrast the ethical systems of Hinduism and Essay

Describe, compare and contrast the ethical systems of Hinduism and Confucianism - Essay Example This core belief presupposes a journey of transcendence, of transformation, that ultimately brings the soul to spiritual perfection, or moksha. The idea of the reincarnated soul is intrinsic to Hinduism, which teaches that the atman at long last merges with the great universal soul, or Brahman. Confucianism espouses a more humanistic, temporal view that emphasizes the improvement of human nature through teaching and personal experience. Confucianism is not a Deist religion in the same sense as Hinduism. It is sometimes considered more of a philosophy than a pure religion in the sense that it doesn’t emphasize care of the soul. However, its 6 million adherents have come to regard Confucius as a divine source of wisdom who achieved a form of ideal perfection in his life. Confucianism is a fairly elastic term for a belief system that has been present in China â€Å"from time immemorial† (Sarkar, 1916). In â€Å"Chinese Religion Through Asian Eyes,† Sarkar writes that a man named Confucius was the librarian at Lu and is thought to have compiled, or edited, a classic text in which the ancient Chinese â€Å"Cult of the World Forces† found expression (Ibid). Therefore, Sarkar writes that Confucianism, as it is now known, had actually pervaded China long before Confucius was born. It has since the 5th century A.D. become more like Hinduism in that Confucius himself has been worshipped as a god since that time (Ibid). Confucianism may, in practice, be an intricate system of moral, philosophical and social thought but it has long held the status of a religion in China as Hinduism has for hundreds of millions in India and throughout Southeast Asia. For many, the comparison between the two begins and ends there. Hinduism is, after all, a polytheistic religion with thousands of deities in which reincarnation plays a prominent role. Salvation only comes after the soul is at long last freed from the cycle of birth and death. For adherents of

The chartered institute of logistics and transport Essay

The chartered institute of logistics and transport - Essay Example The mission statement has always been "Your Career Partner" and it has over 30,000 members in 28 national sections of the CILT across the world. Through its national councils and sections around the globe, it offers information, guidance, forecasts, scientific knowledge, and educational courses with qualifying examinations, seminars, conventions, constructive partnerships, professional development and many kinds of assistance. It had classified the branches into groups and regions for good and easy governance. The network contact is in more than 50 countries. Her Royal Highness, The Princess Royal, the Institute's patron, takes great interest in CILT's activities. Organisation has Vice President for Supply Chain Innovation at the International Consultancy, Solving International, and Chairman and Chief Executive at the topmost level, who had been functioning mostly in an authoritarian style. The organisation has a very high international profile, even though it had not been easy for it to build it up. Its management had always been of the best quality and they hire people from very well known organisations like Price water Coopers, who already have tremendous experience of running international giants. In spite of it, it had been facing management crises for sometime now, with new areas to make unprecedented moves and decisions opening up all the time. It had been, no doubt the authoritarian style of management and the decisions were always taken by the topmost authorities, with the expectation that the lower ranks would fall in line with those decisions, and it had been happening so. But now with the changed circumstances, even organisations like Price Water Coopers are facing enormous problems due to culture clash and diverse organisational set-ups and conflicting working environments and mostly, they avoid these problems by taking local people as partners in the company and interfering in the company matters as less as possible. The main area where research should be done and conclusions to be drawn is communication that leaves much desired. "While the effect of communication apprehension on a multitude of psychological and performance variables has been studied in many other disciplines, it has not been extensively examined by sales researchers" http://www.apmforum.com/emerald/cross-cultural-management.htm The international organisations have noticed that employing local people had always been not the best of the alternatives. But under the circumstances, there is no other better alternative. People representing different cultures and countries, speaking languages other than English, being used to different working environments have posed a challenge to the working style and management ways of these organisations. It had not been very easy for the said organisation to get over the barriers and come into terms with the frustratingly diverse ways of local employees. This in spite of CILT being an international player for a long time, and that has not helped enormously. Values, beliefs, business dealings, conversation, language, ways of discussion and decisions, interactions, food habits, all are different and cultures

Managing Uncertainty- How does the dollar affect the diamond industry Essay

Managing Uncertainty- How does the dollar affect the diamond industry in India - Essay Example In 2011, the amount of uncut diamonds was 120 million carats; as compared to the 150 million carats in 2007. This decline is alarming and is an issue of concern that needs to be addressed. The impact of the dollar on the diamond market in India Based on the complicated and complex forms of uncertainties, one can conduct an analysis of the impact that the fluctuation of the dollar has had on the diamond market in the United States. Before the 1990s, the Forex system used to be fixed; however, after the 90s, the Indian government changed the system to a model based on floating rate. The purpose of the fixed rate system was to ensure that rupee fared well against other major world currencies such as Euro, Dollar, as well as GBP. Under the floating rate, the market forces can be regarded as the determinants of supply, as well as demand of the currency. In this case, there is a decline in the value of the currency when demand is less than its supply. When the supply is less than the deman d of the currency, there is an increase in the value of the currency. ... When there are more payments made using dollars as compared to the amount of foreign currency received, what results is a huge supply of the dollar in foreign markets. Consequently, the value of the dollar will fluctuate compared to other world currencies. This has affected the diamond industry in India, which exports some of its diamond products to the United States (Poros 2011, p.65). The other reason why the dollar has witnessed massive fluctuation is because of the huge amounts of U.S dollars in foreign markets such as India. This high amount of the currency has led to its fluctuation, thus affecting the diamond market in India, which uses the US dollar as one of the major currencies while conducting trade. The fluctuation in the value of the dollar also emanates from the huge gap created by the balance of payments deficit. Over time, the U.S dollar has weakened, thus resulting to a huge BOP deficit. The fluctuation in the value of the dollar has also resulted to the reduction in the Foreign Direct Investment in India. This has significantly affected the diamond industry in India since few people wish to invest in the country. The decline in FDI does not attract investors; rather it keeps them away, thus resulting to low investments and little trade in precious commodities such as diamond (Eskeland et al 2003, p.73). The fluctuation of the dollar has also had an impact on traders who either supply the commodity to India, or import it from India after processing. The diamond market in India has also been affected by the diamond industry in China. Whereas India uses the dollar as a primary currency, China does not highly depend on the dollar. As a result, the Indian

Answer my questions Movie Review Example | Topics and Well Written Essays - 1000 words

Answer my questions - Movie Review Example What are the effects of trade liberalization in Jamaica (e.g. discuss the effects of Jamaica’s free trade zones or the effects of the WTO on banana exports)? What was the effect of the IMF policies on domestic food production? In any country, the economy depends on the policies of its government. The public and private sector businesses are the main employment generation mechanisms in an economy. Market plays a key role in determining the unemployment rates of a country. If unemployment rates are low, spending power of the people increases and the market flourishes. However, if there is too much pressure on the government to generate employment in the public sector, the market becomes volatile and the risks of a sudden but complete stagnancy increase, as we have witnessed in the erstwhile USSR during the late 1980s. Liberalization is a process that would help an economy to overcome the risks of economic stagnancy mainly by the means of market reforms and privatization. However, the process of liberalization itself has come under scrutiny and criticism on several occasions. The episode of Life and Debt is based on such a critical perspective regarding liberalization in the backdrop of troubled Jamaican eco nomy. The process of liberalization in Jamaica practically began when the country signed a loan agreement with IMF in 1977. The process of acquiring debts began and more debts were taken to pay off the interests incurred in this course. Gradually, Jamaica had to liberalize its markets and industries under pressure from the lending agencies like IMF, IADB (Inter-American Development Bank), and the World Bank. The projected goals of increasing per capita income, literacy rate, employment, etc. in the country could not be achieved. The development that was promised by these loans did not take place as expected. But the economic pressure of a government almost running on debts began to affect the lives of the people negatively. In reality, the

Managing Uncertainty- How does the dollar affect the diamond industry Essay

Managing Uncertainty- How does the dollar affect the diamond industry in India - Essay Example In 2011, the amount of uncut diamonds was 120 million carats; as compared to the 150 million carats in 2007. This decline is alarming and is an issue of concern that needs to be addressed. The impact of the dollar on the diamond market in India Based on the complicated and complex forms of uncertainties, one can conduct an analysis of the impact that the fluctuation of the dollar has had on the diamond market in the United States. Before the 1990s, the Forex system used to be fixed; however, after the 90s, the Indian government changed the system to a model based on floating rate. The purpose of the fixed rate system was to ensure that rupee fared well against other major world currencies such as Euro, Dollar, as well as GBP. Under the floating rate, the market forces can be regarded as the determinants of supply, as well as demand of the currency. In this case, there is a decline in the value of the currency when demand is less than its supply. When the supply is less than the deman d of the currency, there is an increase in the value of the currency. ... When there are more payments made using dollars as compared to the amount of foreign currency received, what results is a huge supply of the dollar in foreign markets. Consequently, the value of the dollar will fluctuate compared to other world currencies. This has affected the diamond industry in India, which exports some of its diamond products to the United States (Poros 2011, p.65). The other reason why the dollar has witnessed massive fluctuation is because of the huge amounts of U.S dollars in foreign markets such as India. This high amount of the currency has led to its fluctuation, thus affecting the diamond market in India, which uses the US dollar as one of the major currencies while conducting trade. The fluctuation in the value of the dollar also emanates from the huge gap created by the balance of payments deficit. Over time, the U.S dollar has weakened, thus resulting to a huge BOP deficit. The fluctuation in the value of the dollar has also resulted to the reduction in the Foreign Direct Investment in India. This has significantly affected the diamond industry in India since few people wish to invest in the country. The decline in FDI does not attract investors; rather it keeps them away, thus resulting to low investments and little trade in precious commodities such as diamond (Eskeland et al 2003, p.73). The fluctuation of the dollar has also had an impact on traders who either supply the commodity to India, or import it from India after processing. The diamond market in India has also been affected by the diamond industry in China. Whereas India uses the dollar as a primary currency, China does not highly depend on the dollar. As a result, the Indian

Analyze the article Example | Topics and Well Written Essays - 750 words

Analyze the - Article Example Hence the study found out that the perception of school librarians and their internship experiences. It has been found that many higher education institutions are turning to the online programmes as the student is in a position to access greater learning resources, proffesional experts. What is more is that the student has unlimited geographical area that the student is accessed at their own convenience (Dotson, 2010). The program is very beneficial to the already employed students who cannot be able to attend the full time learning program, hence making it possible for anyone to advance in their studies. Furthermore it is more effective as the students undertaking the course work are in a better position to practice what they learn as they can apply it in the daily activities of their work (Dotson, 2010). More over the programme has been very effective in reducing the gap between academia and practice; this is because students learn experimentally as they practice what they have learnt (Dotson, 2010). Studies also show that the programme is becoming more popular all around the world. Other studies that have been carried out previously indicate that many students are now turning to online learning programmes as they are more convenient and effective. The study turned out to be meaning full and also useful; this is because online learning programmes have over the years been proven to be more effective by the previous studies. The main objective of this study was to find out if the online facilitated graduate internship programmes were effective (Dotson, 2010). The study therefore found it to be effective. As most of the students worldwide are now embracing online education Furthermore the advancement in technology have helped to make this process more effective, this has been very critical as it has supported distance learning

Pest Analysis of Sainsburys in a 3rd World Country Essay Example for Free

Pest Analysis of Sainsburys in a 3rd World Country Essay Interest rate, economic growth, monetary and fiscal policy, inflation and the exchange rates are the important economic factors. These factors play a vital role in a firm’s business strategy and decision making. Every country has it’s own culture and the nation has a strong impact on their living. The social and cultural influences on business vary from country to country. Social  factors include the cultural aspects and include health consciousness, language, population growth rate, age distribution, career attitudes. Trends in social factors affect the demand for a companys products and how that company operates. For example, the roles of men and women in the society. Furthermore, companies may change various management strategies to adapt to these social trends Technological  factors have vital place in PEST analysis. Some markets are labour intensive and some are capital intensive. Technological factors determine  barriers to entry, minimum efficient production level and influence  outsourcing  decisions. It is one of the major drivers of globalization and is the base for competitive advantage. Innovation is offered to the customers or consumers through technology for example internet banking, smart phones etc. It also enables the firm to produce a product cheaply and to a better quality in standard. Pakistan is the sixth most populated country in the world with over 180 million people. It is estimated that the 25% of the population belongs to the middle income class. It is also estimated that 55% of the Pakistani population is in the 10-40 years age bracket. The upper middle-income class is estimated at 17 million with relatively high per capita income which favours more consumer spending. The average Pakistani consumer spends 42% of his income on food related products. The upcoming changes in demographic will create opportunities and challenges for businesses in Pakistan. Pakistan’s food retail sector is unorganised and highly dominated by independent small stores. Over the past few years, some large European food retailers have opened stores in all major Pakistani metropolitan cities like Makro, Metro and Carrefour (Hyper star). Pakistani families are attracted towards these stores due to their strategic location, multiple product range and imported processed food. Studies also show that there has been a significant shift to organized format of shopping from traditional format, in urban areas. This provides a challenging and profitable opportunity to other food retailers to enter the market. Sainsburys provides convenient shopping under one roof, has wide range of products, consumer friendly environment, large storage and discounted prices. These factors give Sainsburys an advantage over other food retailers currently present in Pakistan. If Sainsburys decides to enter in food retail sector then it has to perform a PEST analysis. PEST Analysis of Sainsburys in Pakistan : Political Factors : The political factors revolve around the current government in a country. Currently, in Pakistan, the ruling party is Pakistan People’s Party which was democratically elected in 2008. Though it is backed by western powers but still is considered to be a weak government. The basic questions arise such as how stable is the political or is there any government intervention in the economic policy making or laws and legislation protecting the businesses. Unfortunately, due to weak governments in the past, the security and corruption has been the key issues Pakistan has been facing over the the last decade. Which certainly is not a good sign for any foreign investors. However, giants in food-retail sectors like Metro and Carrefour ( hyper star) have set an example with an increasing growth in profit and expansion even in such circumstances. Sainsburys may enter in the Pakistani market with it’s variety of products which are available under one roof, as the increasing trend in urban areas shows, there will be high demand for it. Political factors may also include the goods and services which the governments want to provide or be provided. Sainsburys collects much of it’s revenue by selling it’s wide range of wines and spirits. Pakistani law prohibits the sale or consumption of any type of wines and spirits within its geographical boundaries, Sainsburys will not be allowed to sell it in their stores which may negatively affect their sales. Government of Pakistan ensures that there is foreign investment in Pakistan and it has signed a few trade agreements too. It also provides foreign investors the incentives to invest here. Partial ownership by the Pakistan government usually serves as an insurance policy for the share holders and the investors. Economic Factors: Extremely volatile oil prices are the root cause of global financial crisis in Pakistan which has also worsened the energy crisis. These two factors increase the cost of production. High inflation is a key resultant of it As Sainsburys produce much of it’s products in stores so they may go beyond their feasible region in producing a product. Interest rates are at their peak, economic growth is quite slow and this is due to the low level of lending and purchasing power of the consumer is weak. Though it is a labour intensive country and labour supply is quite high and also available at low cost than most other countries but unemployment is rising regardless of the above mentioned fact. The gap between rich and poor continues to expand and the percentage of poor is increasing everyday. However relatively quite cheaper labour may do a significant impact in Sainsburys production. It will also bring employment opportunities for young and skilled labour. Heavy loans from financial institutions like IMF and world bank has made the government in debt upto neck and there are no significant changes in sight. However financial aid packages in the name of war on terror and from the friends of Pakistan has kept the economy from collapsing. Pakistan has integrated with global economy and has brought positive impact on economy with increase in GDP. Despite of the worse conditions, Investing in such a country where cheap labour is available and more than half of the country’s population lies in the labour force, targeting middle-income class-keeping the fact in mind that government provides support to private investors would not be a bad decision. Social Factors : The culture and religion are very close to each other in Pakistan. As mentioned above this will affect the sales of wines and spirits of Sainsburys as it is not only prohibited by the dominant religion and prohibited by law but the targeted class does not accept it too. Health and Education are the two important sectors for any developing nations and Pakistan lack both of them and government of Pakistan fails to allocate the required budget in both the sectors. However, people like to shop and come with families to the big retail stores. There has been a significant shift from traditional to organized format. The studies show that 11% of the population tend to buy long life food related products in advance for a month. Sainsburys provides a healthy and safe environment to work with,which for a change would attract the people to work and shop here. In comparison to the past, women have also started to contribute in the labor force. Language will be a barrier for the citizens of Pakistan as english is not the first language in Pakistan. Buying imported products is considered a status symbol in Pakistan so there is a high demand for foreign products in Pakistan and is appreciated in the local market. According to studies people spend 42% of their income on food related products. So there will be high demand for a food related products provided by Sainsburys. Technological Factors : Technological expertise is overflowed in Pakistan as the labour supply and demand for IT professionals is high. There has been an improvement in the industrial sector but still the country’s imports are higher than exports. Since it is a labour intensive area and not capital intensive so use of technology higher the cost of production but shift to focus more on labour may help Sainsburys to produce it’s products relatively cheaper. There is also a trend of buying products online seen. Sainsburys already provides the service of buying it’s products online which saves much time so the typical â€Å"9-5† workforce can also be targeted.

Platelet Rich Plasma-platelet Concentrate (PRP-PC) Analysis

Platelet Rich Plasma-platelet Concentrate (PRP-PC) Analysis Quality assessment of platelet concentrates prepared at Dr. Pinnameneni Institute of Medical Sciences and Research Foundation Dr. Anusha A.M Background Platelet rich plasma-platelet concentrate (PRP-PC) were prepared and their quality variables were evaluated. Material and methods In this study platelet products were prepared using platelet rich plasma method. After preparation the products were transferred to platelet incubator and agitated. Their quality was assessed after 24 hours of preparation using the following parameters: volume of the platelet concentrate, platelet count, RBC contamination, morphology and pH. Results Volume 90% of the RDP was weighing between 50 to 70 ml, 4% below 50 and 6% above 70 ml. The count correlated well in both the methods and 85% of RDP had a count of above 5.5 x 1010, 15% had below 5 x 1010. Ph: 56% of the RDP had of 6.3 to 6.5, 33% had 6.6 to 7.0 and 6% at 6.2 and 5% above 7.0. Appearance: 86% was light straw colored, 3% light pint, 6% pink and 5% red. Conclusion During the storage of platelet concentrates there is progressive loss in capacity of survival and function of platelets. In order to maximize the preservation of platelet viability it is best to allow PRP to repose at room temperature for 1-2 hours and then transfuse as soon as possible. To maximize the therapeutic values of platelet concentrates quality control is essential and helps to identify trouble shooting in procedures. In conclusion more than 95% of the RDPs prepared meet the standard. Keywords:Platelet rich plasma-platelet concentrate, quality parameters, platelet count Introduction Transfusion medicine has over the years evolved to assume a complex medical discipline that aided or modified patient care. Blood donation culture has not been fully imbibed in our society and homologous blood is usually in short supply in the blood banks with its attendant consequences in patient management1. Platelet transfusion therapy has played an important role in the management of patients 2,3]. Today, platelet concentrates are prepared from whole blood either by differential centrifugation buffy coat-derived platelet concentrates (BC) or by platelet rich plasma- platelet concentrates (PRP-PC) and plateletpheresis (4,5). There are several methods for quality control of platelet components including cell counting, pH, volume and morphology.[6.7.8]. The aim of this study was to evaluate the quality of platelets during the storage of platelet concentrates derived from PRP-PCs and whether patients got adequate therapeutically useful amount of platelets. Materials and Methods The present study was conducted at blood bank, PSIMS RF, Andhra Pradesh, India. The study was carried out on 100 patients. Platelet products were prepared from whole blood using platelet rich plasma method. After preparation these were stored in platelet incubator and agitated. Their quality was assessed after 24 hours of preparation using the following parameters: volume of the platelet concentrate, platelet count, RBC contamination, morphology and pH. For the study, samples were taken from the segment of tubing in the platelet concentrate bag to maintain sterility inside the bag. Volume The volume of the platelet concentrates were measured by deducting the volume of the empty bag from the volume of the platelets concentrate bag in ml. The measurements were recorded. pH p H of the platelet concentrate units were checked by the use of semi-quantitative dipsticks ( Bayers multistix strips) Total Platelet Count Platelet count was done by 2 methods Automated method by using fully automated analyzer Sysmex KX-21 to assess the quality o the platelets. Counting was based on impedance technology. Manual method using counting chamber. RBC contamination Platelet concentrate unit was checked by visual inspection or various colours. Morphology Morphology was analyzed by staining smear by leishman stain. Results 1. Volume 95% of PRP-PC was weighing between 55 to 75 ml and 5% below 55. pH 76% of the PRP-PC had of 6.3 to 6.5, 20% had 6.6 to 7.0 and 4% below 6.3. Total Platelet Count The count correlated well in both the methods and 90% of PRP-PC had a count of above 5.0 x 1010 and 10% below 5 x 1010. 4. RBC contamination 92% was light straw colored, 4% light pint and 4% pink. Morphology 94% of the platelets were discoid, 4% spherical and 1% fragmented. Discussion The potential of transfused platelets to circulate and function is dependent on ex-vivo and in-vivo factors. The percentage of platelets that maintain discoid form is a primary and simple indicator for the quality of the stored platelet concentrates. PCs been gently prepared and then immediately transfused without a storage interval have high retrieval, good survival and conserved function. Quality assessment of platelet concentrates is an important step to evaluateex-vivofunctional viability of platelet concentrates and post transfusion recovery and survival in donee. Various variables are used for routinequality assessment of platelet concentrates such as volume, platelet count, morphology, RBC contamination and pH. Conclusion During storage, platelet concentrates gradually lose the capacity to survive and function. In order to preserve platelet viability, PRP should be allowed to rest at room temperature, for 1-2 hours and transfused as soon as possible thereafter. There is a need to improve the quality of the platelet concentrates being prepared to get maximum therapeutic values. Doing quality control is essential and it is not only valuable in itself but also helps in identify trouble shooting of the procedures. In conclusion more than 95% of the PRP-PC prepared met the standards. References Olaitan PB, Onah I I, Ogbonnaya I S. Preliminary reports of autologous blood transfusion in a plastic surgery unit. Tropical Doctor.2006; 36: 20-21 Snyder EL, Hezzey A, Katz AJ, Bock J (1981) Occurrence of the release reaction during preparation and storage of platelet concentrates. Vox Sang 41:172-177. Heaton WA, Rebulla P, Pappalettera M, Dzik WH (1997) A comparative analysis of different methods for routine blood component preparation. Transfus MedRev 11:116-129. Fijnheer R, Pietersz RN, de Korte D, Gouwerok CW, Dekker WJ, et al. (1990)Platelet activation during preparation of Platelet Concentrate: A comparison of Platelet Rich Plasma and the buffy coat methods. Transfusion 30: 634-638. Jerad S, Prane K (1997) The Platelet Storage lesions. Transfusion Medicine Reviews 2: 130-144. Dijkstra-Tiekstra MJ, Pietersz RN, Huijgens PC (2004) Correlation Between the extent of platelet activation in platelet concentrates and in vitro and in vivo parameters. Vox Sang 87: 257-263. Kamath S, Blann AD, Lip GY (2001) Platelet activation: assessment andquantification. Eur Heart J 22: 1561–1571. Albanyan AM, Murphy MF, Rasmussen JT, Heegaard CW, Harrison P (2009)Measurement of phosphatidylserine exposure during storage of platelet concentrates using the novel probe lactadherin: a comparison study with annexin V. Transfusion 49: 99-107. Rinder HM, Smith BR. In vitro evaluation of stored platelets: Is there hope for predicting post-transfusion platelet survival and function?Transfusion.2003;43:2–6 Holme S. Storage and quality assessment of platelets.Vox Sang.1998;74:207–16.

Television and Media - Variety in TV Shows :: Exploratory Essays Research Papers

Variety in Television Shows There are many different television shows today, practically one for every person in the family. Comedies, dramas, action-adventure all these different forums of television, but they all seem to be about the same people. Threw all the different verity of shows on TV all the characters have common similarities with each other. They are mostly composed of white people and the upper class. Even if the show claims to be about the working class the characters are usually never seen working or even warring about money, they also never have a problem paying rent or buying new clothes. This gives a false image of the working class. The lack of a divers cast also misleads the audience the black population is expected to outnumber the white population in this country by the year 2009. Yet all major television stations don't have many if ant minority in their shows. This leaves most of America's people unrepresentative on television. If these stations where trying to portray the middle class they did not do so in an affective manor. Looking at the show "friends" the whole cast is composed of white actors and never has a minority ever been represented in the show. All the characters have jobs but are never seen at them, occasionally we see Monica in the kitchen where she works, or Rachel in the Coffey shop doing anything but work. Even with the unusual appearance at work the characters still seem to have great apartments and seem fashionably beautiful. "Friend" is one of the most popular shows on television today. How is that possible, the answer is that executives who write and produce the shows have no idea what its really like for young adults in society today. They assume things about the American public and pass it on as the real thing. This in turn is digested by the American public and watched because theirs nothing else that is entertaining enough to keep their attention the reason why television shows seem the same is because they are made and produced by the same people with a formula that i s followed by others. Look at the show "Will and Grace" it seems to have broken the mold of the usual sitcom.

I’m not scared plot

So they had a race of running straight up the hill and the last child who lost the game would pay a forfeit. Michele was just about to overtake the second child, Salvatore, who was Michele' best friend when he heard his sister Maria scream. His sister was only 5 years old and she followed her brother stubbornly to ake part in the race. nfortunately, she hurt herself and broke her glasses. Michele had to stop and turn back for her. However, he became the last one to reach the hill. When he was on the top of the hill, the others had gone. Michele and Marla found an abandoned farmhouse and other children were there waiting for them. Because of Michele and his sister's unusual situation, they decided to make Barbara do the forfeit. However, the forfeit was so indecent that Michele offered to do the forfeit Instead of Barbara. After doing the forfeit, he discovered a hole with a sheet covering t and there was a boys leg in it.He was frightened and left the farm house quickly. When Wchele and his sister arrived Acqua Traverse, their father had been home. He had left home for a few months and both Michele's mother and her children were happy to meet him again. Michele had an arm wrestling competition with his dad, and his sister helped him win the competition, so that their father gave them the present. They had a good time with family at that time. The following day, Michele woke up early and his parents were still asleep. He couldnt help thinking about the ittle boys leg in the hole of the farmhouse.Although he was scared, he persuaded himself and rode his bike by his own to that abandoned farmhouse. He opened the cover, and asked whether there was anyone inside the hole. However, no one answered him. He picked up a stone and threw it at the boy. The stone hit him on the foot. Michele thought he was dead. He wanted to go down into the hole and see his face. Inside it was cold and he found the little boy was as young as him. He touched the boy with his toe. When he t ried to lift the blanket off the boys face, the ‘dead' boy ent his leg.After that, the boy stretched out his arms toward Michele without eyes opened. They both started screaming. Michele was frightened; he grabbed the rope and shot out of the hole rapidly. His father was angry with him because he fell asleep on the way home and forgot the time. He got out of the house and climbed on the carob tree. When he came back home, his dad had gone. Michele and Maria and their mum had dinner together. Then they went to bed quickly, but Michele couldnt fall asleep and he kept thinking about the little boy. The following day, Michele's arents were out.He went to the hill again because he wanted to save that little boy. The hole wasn't covered this time. He thought that the guardians of the hole must know that their secret had been discovered. The little boy was very thirsty and Michele got him some water. When Michele was getting water, he found a pan that was Just like the one they had a t home. The little boy didnt move any more after drinking water, so Michele covered up the hole and went away. After lunch, Michele's parents went to have a rest and Michele started to search for the saucepan, but he Hllppo.However, Salvatore Olan't care aoou t Hllppo at all. He got Mlcnele out 0T nls room. Michele couldn't fgure it out why Salvatore considered his secret as rubbish. He left for the abandoned house and met Filippo as he promised. Fillippo had been washed by the kidnappers and no chain was in his feet. Michele suddenly had a great idea. He wanted to take Filippo out of the hole. He tried to persuade Fillipo to come with him. At first, Fillipo didn't dare to go out with him. However, Michele had to lie to him. He said he was an angel and he was going to take Fillipo to the heaven outside.Finally, Fillipo agreed to get out of the hole. Michele found a leader and helped Filippo out. They had a good time, then he sent Filippo back into the hole. When he was about to go b ack to the ground, the ladder was pulled away. He looked up and found Felice watching them. Felice found out everything. He knew that Michele had been here for many times. He caught Michele and beat him. Felice pushed him into his car, and insides there was Salvatore. Michele realized that it had been Salvatore who ratted to Felice and told his secret to Felice. Salvatore had sold Michele for a driving lesson.Michele was broken-hearted about Salvatore's betrayal, and his body was hurting. When his mum saw him, she was angry with Felice because Felice beat his son. Michele's mother was out of her control and tried to beat Felice. She was almost going to kill him. When Felice threw himself on top of her mum and tried to insult her, Michele's dad and the old man came in. Michele's dad pushed Felice away. The men had a talk and when Michele's father came back, it was night. Michele's father came into the room and talked to him. He swore to his father that he wouldn't come back any more. When Michele was with his friends, they suddenly suggested going up the hill to the abandoned house again. After discussing, Michele decided to go with them. Michele was very nervous, and it seemed to be rain. He persuaded himself to uncover the hole, and there was nothing in it, either Filippo. He realized that Filippo had been taken away by those adults without saying goodbye. Salvatore said he heard his father talking to the other guys and he knew where Filippo was. He told Michele that Filippo was at Melichetti's, down in the gravina. When they came back to Acqua Traverse, they saw two helicopters ppeared and all adults had gone.Michele's sister said all adults had gone to Salvatore's house after they saw the helicopters. Michele led his sister back home and had supper and then they went to bed. The adults came at midnight and they shouted so loud that they woke Michele and Maria up. Their mother came in and forced them to sleep. She stayed very long and got up because she thoug ht Michele and Maria were asleep. Michele spied on them in his room and heard them talking about a plan. They were discussing how to deal with Filippo. Finally they decided to kill him and finish the whole thing.Michele quickly dressed himself and Jumped out of the window to save Filippo. He found Filippo in a hole after innumerable hardships. He helped Filippo out of the hole, but there was not much time left for him to get off the hole. He ordered Filippo hide himself and get away. However, he couldn't escape from the hole because his leg was hurt and adults were coming. He didn't succeed in climbing out of the hole, and his dad didn't recognized him, he shot him instead of Filippo. He was hurt heavily and finally a helicopter came over. He sacrificed himself for Filippo.