Information Technology Application in Marketing Homework Essay

Information Technology Application in Marketing Homework - Essay Example There are several reasons that underpin Facebook Popularity, and a possible continued lead in the social media platform. Some of them discussed below. First, the product creator understands the value of customers and the need to be at par with their changing needs and preference. Although Facebook is a unique product that may not need much attention, it requires persistent value addition to make it lively and relevant to the existing and new users. This continually led to invention and creativity of the highest degree to keep consumers at the edge, yearning for more each day. Facebook, continue to redesign their user interface to bring a whole and fresh experience to various users who desire for a more fulfilling service even with their phones, which might lack high specification. The user interface is unrivalled. The support department, working around the clock, and takes subscribers suggestion seriously creates a true sense of belonging that any product creator will need with his customers. Evident in this light of the argument is the recent change in the Facebook user interface after many subscribers demanded for a change. Such trends also happed in the past, which have conceived the present face of the network. According to Luten (146), customer value is the epic of marketing, and a key determinant of market position and leadership. Security issues serve a major boost to Facebook compared to MySpace. Looking at individual user profiles, most people give true data and more information that is sensitive. Aware of this possible loophole that might explain the increase plummeting of MySpace popularity among users, Facebook majors on connecting people who at least know each other. People feel safe connecting with people they know as opposed to strangers. In 2008, the reality found its way down to many users who viewed the need to be secure online. This was a period of escalating cybercrimes, and users demanded a safe and