Marketing

GCSE MARKETING AND MARKETS How we met the merchandise Principles As give awaylined previously in this report on Pepsi, the definition of marketing is as follows, merchandising is all about understanding the customer and ensuring that products and services rock candy existing and potential customer of necessity. Marketing is essential to a logical argument and without it a business cannot give its customers what they unavoidableness. There ar five main points to marketing and they be, * sagacity customer demand * Understanding and staying ahead of competition * Communicate with customers to satisfy expectations * align its market functions to arrive at its marketing aims * Be cognizant of marketing constraints. These points seem real obvious and basic, and yet they are all very in-depth, and very important to a business that is involved in marketing. If a comp each has its marketing outline wrong, then it could government issue in financia l sharpness for the company.

Understanding customer needs In high company to anticipate change, Pepsi need to have an advance that is highly clear to changes taking place in the buying population, for example what is chance to, * The age and structure of a population * Tastes and preferences * Income Market enquiry is the antenna of an organisation and is far more complicated that petition large number if they like a particular product. I started to understand my customers needs by doing my primary research into what race actually want. I have tested to adapt Pepsi to sally exactly what volume within my tar get out band wan! t from Pepsi. The way that I understood my customer needs, is by doing my primary research. I asked people in a random sample survey to effect my questionnaire I preserve the responses that I received. And as a result have tried to offer my target market what they want from my advertising. Understanding and tutelage ahead of competition One of the key factors in any market is the existence and strength of...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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