Beer Industry

CASE STUDY OF GLOBAL FORCES AND THE EUROPEAN BREWING sedulousness squad name : Madagascar Team mottos : Keep moving onward Team constituent: 1. Doan Le Yen Vy 2. Tran Doan Phi Yen 3. zest Thi Phuong Thao 4. Pham Van Binh A PESTEL ANALYSIS Political The evaluate excite on beer has rose in 2009 by 30% in any(prenominal) countries. The increased tax includes VAT, excise tax, cooperate tax, packaging tax, arouse tax, etc. higher(prenominal) taxes lead to higher price of beers. Besides, the governments miscellanea the structures of alcoholic beverage tax income. European countries differ in their levels rate of excise, so a change in European policy ordain affect some countries more than others. Moreover, there are elephantine differences in taxation between different kinds of alcoholic beverages. Beer is very much stronger taxed than wine-colored. (Wine has a naught excise rate). That is one of the reasons why wine becomes more universal in Northern Euro pe market. economical The economic downturn has the effect on brewing industry. The accelerating turn in beer sales is a clear sign of a worsening economy, hard put household and weakening spending. deuce leaders of the beer market, SAB Miller and Heineken hire informed that the role index number has been influent by the widely distributed economic down front. Sociolcultural The European lifestyles confirm changed.

There are excessively some autonomous personal effects leading to decreased beer consumption in Europe. In more countries, people prefer toast wine instead of beer. saucily generations of you ng people also seem to have switched their ! preferences in favor of pre-mixed drinks and spirits at the cost of beer. In addition, more and more Europeans have sentience of the influence of alcohol on health and fitness. On the other hand, there are trend toward the premium and specialty products merchandise from overseas. Technological Technology has contend important role in brewing industry. Beer distributors are using different form of engineering science to increase productivity levels and lower costs in forecasting,...If you indispensableness to get a full essay, order it on our website: OrderCustomPaper.com

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