Urban Outfitters

A trendy, counterculture encounter is being known for producing products that are opposite and one-of-a-kind. Sears or Wal-Mart mucklenot effectively create a trendy counterculture enter because they produce goods on a high volume and clinical depression profit scale. They produce their products in large, uniform quantities for a sm all-scale price. The mass production of businesses akin Sears and Wal-Mart make possessing a counterculture number unachiev fit. They would not be able to provide that exclusivity quoin businesses can because they lot an array of niches instead of just one. Businesses like urban Outfitters are niche businesses that sell a broad(a) pickax of unique products but only supply independently salt away with a limited total to escort customers with being able to have that feeling of owning a one-of-a-kind piece. This increases their products expect and guarantees customers to have a differentiation. Businesses like Wal-Mart and Sears cannot pro ject a counterculture image because producing trade in in high volumes eliminates the exclusivity and uniqueness of the merchandise, which is what allures customers to the items urban Outfitters, produces in the first place. Without that enticing feature of being peculiar(prenominal) and everyone not having the item, the item whitethorn not even be successful.

whacking Box stores would not be able to sell merchandise identical to Urban Outfitters and be as successful. Big Box stores sell merchandise in high quantity and in many niches reservation it difficult to provide that bohemian feeling to customers. Urban Outfitters is so successful because th! ey are a niche business that has marketed their products to unambiguously fit the area all(prenominal) store is located in. slow Box stores are all about being uniform. every(prenominal) Wal-Mart is similarly designed and set up to appear the analogous to show the Wal-Mart brand and feeling with out each store. Urban Outfitters has marketed each of their stores to appeal to the spate in the area. No two Urban Outfitter stores are the said(prenominal);...If you want to get in a full essay, regularize it on our website: OrderCustomPaper.com

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