Martinez Construction

[pic] Academy of Economic Studies Bucharest Martinez Construction Company in Germany Table of limit: General presentation of the national field of honor naming of the problem, causes and negative effects Identification of the alternative solutions Selecting the optimum solution Implementing the optimal solution General presentation of the guinea pig study The case study presents the internationalization of a Spanish aspect play along. Martinez Construction Company was founded in 1940 in eastern Spain and it was surface known for its services of high quality, services that secured the companion with developing profits for decades. However, due to the dependence of local economic conditions the progeny of contracts declined, situation in which the actual president, Diego Martinez had to take a finality regarding the future of the company. The co ntinuity and the growth of the family business depended on intricacy into the international markets. The first, natural choice seemed Germany.

A hooking of German tourists liked Spain and many German companies had businesses in Spain. He believed that by and by the collapse of the communism in Germany, the company could have inlet to new markets, cheaper labor and raw materials. In order to pee more information Martinez Construction representatives contacted banks, hostile consulates and other institutions. For advice they relied on accountants, lawyers and consultants. They took into account several options like a Greenfield operation, for whi! ch the company didnt have enough resources, an alliance with a German company, provided this would not allow them to impose as a safe competitor on German market and to debauch an live company from Treuhandanstalt, which was the best solution. After the collapse of the communism, Treuhandanstalt was created in the German Democratic Republic to find buyers for 13.500...If you want to line a full essay, order it on our website: OrderCustomPaper.com

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