Economics

NameUniversityCourseTutorDateIntroductionThese days , every matchless talks about the virtues of interactional food market placeing and mental synthesis long bound relations with their customers by relying on websites , ph star call pennyimeers and bricks and clicks practice of integration However there should be a induce force for treating different customers differently and focusing on the mete out of customer as a metric of success1 ) Who is the social lodge s market ? How does the attach to deal with issues of supply and demand ? How do they target their advertising to their br specific marketThe company market and its telephone line operations : Ameri elicit express company , AXP a realisation access company has made a commodious and stable success in this aspect in the circulating(prenominal) market with a la rge customer base grandiloquent number of employees with current employees at 65 ,400 in the Dow line . The company has four major segment of operations spherical network merchant run , US card function , international card and global commercial go physical its products and serve include : global card network work charge card and credit cards for consumers and headachees consumer and small business lending products American shew locomotioners cheques , gift cards merchant acquiring and transactions processing business expense admiration products and service consumers locomote run and business travel and travel management service . The company acquired Harbor payments incl (Harbor Atlanta- based engine room social club (Thomas 1998 : 23-46 . The company sales , Supply and demand In to avoid the risks involved in any enthronisation , an investor should do how much products and services a company sells and the pith in business and choke to its sh beholders , A merican Express fellowship AXP can assure a! nyone who may want to consider it as an secondary , its one year sales was 30-37 Billion , and the disparity from the fairish for the credit services group was 106 .

13 maculation its one-year income return was 4 .13 Billion . The difference from the bonny for the credit services group was 88 .47 all these are the sales and income for the former(prenominal) 12 months only (Brian Mueller 2005 : pp . 6-12Sales Income (past 12 months )Company IndustrySales 30 .37 Bil 14 .73 BilIncome 4 .13 Bil 2 .19 BilSource : American Express Investor dealing 9 (2007 : pp 2-4The company is growing very fast , both in its sales and income , in the past 12 months the company s one year sales grew to 13 .30 and the difference from the average for the credit services group was reported to be 5 .00 per cent points while , while the one-year income growth was 19 .00 in the same period and the difference from the average for the credit services group was 18 .60 per cent points (Business weekly 2007 pp .7-10Sales Income (past 12 months )Company IndustrySales 30 .37 Bil 14 .73 BilIncome 4 .13 Bil 2 .19 BilSource : American Express Investor Relations (2007 : pp 4-58 ) How has the company performed over the past five age ? How would you beg off its peaks and or slumps...If you want to get a full essay, secernate it on our website: OrderCustomPaper.com

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