Pfizer Case Study

It is the recommendation of Team B Consulting that Pfizer pursue the Vitamin and Supplement grocery to capture food market shell out in this area. Using a Back to Basics approach, Pfizer was the outset mass producer of Vitamin C, and has a solid reputation for producing spirited tone of voice products. The Supplement market is not regulated by the FDA and consumers may question the ingredients in legion(predicate) of the supplements that are mass produced by numerous manufacturers and marketers of these products, many of them afield with little oversight and quality control standards. no(prenominal) of these companies subscribe the fix or brand actualization that comes with Pfizer. We call up that with the Pfizer separate attached to a broth of Vitamins and Supplements, consumers would have more assertion and confidence that the supplements manufactured and marketed by Pfizer than those of competing brands. In indian decree to implement this strategic alternative, Pfizer would have two plectrons. The first picking is to purchase an existing manufacturer of supplements and re-brand them under the Pfizer name.

This alternative would hang on the products to come to market to begin with as the company buttocks work with existing formulations and manufacturing processes. The other(a) alternative is to create dada formulations and develop a manufacturing computer program to produce them. The marketing put over for either alternative would be to introduce these supplements to the OTC (over the counter) look at market. We believe that the Pfizer name would befool an impact on consumers and retailers would force this Manufacturer in their trustworthy product offerings.If you want to entrance a full essay, graze it on our website: Ordercustompaper.com

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