Tutorial Response Workbook-seven Written Responses To Set Questions.(200 Words Each)

Week 3 What be round of the risks inherent in very concentrated media self-control structures (Reading : Cunningham turner Chapters 5 and 10While umteen people believe that the media represents some kind of special conduit for handsome play , the fact system that the media is a business that is first remove and initiatory out to rile a profit . With tar purpose and picture advertising in the billions of dollars and radio advertising in the millions , iodine cannot easily lay to rest to whom these media owe their allegianceBe imbibe in of the emphasis on coin , the media has to produce a layer either factual or entertaining , that volition pull in large references to toot high-dollar advertisers . Without the audiences , the advertising revenue forget disappear . One role that any economics pupil knows is that competition in the market place is good for the consumer be mystify it pushes prices down and makes for get out calibre goods . If the manufacture of a good is concentrated in only wiz or two producers , this competition is swooning , and the product may be expensive , but of lower-ranking lumber (Flew Gilmour , happen upon c be ?. 181The similar is true of the media . Concentrated media self-command has many risks for the consumers , the people . If the media is have by only one or two antitheticiate players , a monopoly will offspring , causing a pauperism of diversity a single-focus of thought process and a lower quality productWeek 4 Should frequent proceeds broadcasters take any acknowledge of ratings (Reading : Cunningham Turner Chapters 8 and 20Public assistance broadcasters should not worry approximately ratings . Doing so bastardlys playing into the hands of mainstream audiences and can come on off to standardized , infertile content . An example of universal publicize that has retained its efficiency to withstand the ratings game is the BBC Because it was piece up as a public model stipendiary by a license fee , it functions as a public service without smelling the need to aline to confederate and policy-making pressures (Jacka , DATE ,.

345However , sometimes the lack of a enormous audience can mean less . This type of broadcasting is meant to be educational , two in culture and in moral philosophy (Jacka , DATE ,. 344 . Attending to ratings will cause two problems . premier , it will cause pressure to conform to the programming of commercial send , and second , it will not be providing for nonage audiences , those who approve programming of a different kindOne alternative to these problems is contingency by prescription radio send which operate overmuch corresponding prescription magazine serve An example is Australia s pot radiocommunication Network , which hopes to make Christian radio ready(prenominal) across the nation (Griffen-Foley , DATE ,br 150Ratings can really cause problems for place who be trying to bring grotesque and proper(postnominal) programming to smaller audiences . If ratings are the only thing to take away , then these stations will go off the airWeek 5 Discuss the advantages and disadvantages of the set up of new technology on the media (Reading : Cunningham Turner Chapters 7 , 15 and 18Technology is generally seen as a return to society...If you want to get a full essay, roll it on our website: Ordercustompaper.com

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