Marketing

Brand Management
Lector: Alain Boge
Lyon University
Student: Firuza Ganieva
Czech University of life sciences

Your part is your brand.  Your story is your brand.  And your brand is what attracts your fans to you
Every great brand has a story, from Converse Shoes to Marilyn Monroe to cartoonist Hugh MacLeod
 
.a brand is a mixture of attributes, visible and intangible, symbolized in a trademark, which, if managed properly, executes value and influence.
Value has different interpretations: from a marketing or consumer perspective it is the promise and delivery of an set about; from a business perspective it is the security of future lucre; from a legal perspective it is a separable lay out of intellectual property. Brands offer customers a means to choose and alter recognition within cluttered markets. Before you can set off to manage your product or serve to anyone else, you have to sell yourself on it. This is especially important when your product or assist is similar to those around you. Very few businesses are one-of-a-kind. effectual look around you: How many clothing retailers, hardware stores, air travel conditioning installers and electricians are truly unique?




The key to effective selling in this situation is what advertising and marketing professionals assure a unique selling proposition (USP). A strange Selling Proposition (USP) is the key statement that describes the distinct and cause value of the product, which sets the product apart from other competing products. This is the statement you create about your product to sell it to others. The USP is that single, unique advantage, benefit, essence, appeal or big promise that holds a product or service out to the prospective customer one that no other competitor offers or advertises.
Above-the-line promotion is paid-for and includes traditional advertising routes such(prenominal) as television, radio and the press. These are good for carrying marketing messages to a large audience....If you want to get a full essay, prepare it on our website: Ordercustompaper.com



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