Table of contents
EXECUTIVE SUMMARY---------------------------------------2 Â Â Â Â Â Â Â Â
1. Â Â Â Â Â Â Â Â INTRODUCTION-------------------------------------------------3
2. Â Â Â Â Â Â Â Â BACKGROUND RESEARCH----------------------------------3
2.1 Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Store Atmosphere--------------------------------------------------3
2.2 Â Â Â Â Â Â Â Â Customer Experience----------------------------------------------6
3. Â Â Â Â Â Â Â Â ANALYSIS SECTION--------------------------------------------7
3.1 Â Â Â Â Â Â Â Â Nirankar Indian Restaurant---------------------------------------8
3.2 Â Â Â Â Â Â Â Â Bhoj Indian Restaurant------------------------------------------10
4. Â Â Â Â Â Â Â Â CONCLUSION---------------------------------------------------14
        References---------------------------------------------------------15
Executive Summary
This is a research, based on the storage atmosphere and guest experince of two different stores or food joints. It describes the factors which affect the gross revenue and services and elements which influence the client to buy a product. It analogouswise gives an overview of how the store atmosphere and customer experience enhances and degrades, a store image and its customer loyalty. The other important factors that accumulate to the customer attraction, like the location, atmospherics, customer satisfaction, value for money, customer cordial staff, kids friendly atmosphere and the credit finance facilities.
It has comp bed two Indian restaurants in Melbourne which are Nirankar and Bhoj. They both take to heart Indian delicacies but Nirankar is unseasoned as compared to Bhoj, which is old and has a very good customer loyalty because of its long term personal relations with the customers.
Bhoj has create a major customer market through their declare customers by the word of mouth power and their modest grade as compared to Nirankar. Both of them serve the same type of Indian dishes but Bhoj has developed some of their own specialities like reshmee kebaab and they serve some specialities of Indian desserts which are not served by bhoj like Gaajar Halwa.
Bhoj is doing intermit as compared to Nirankar, and some of the factors which are analysed to acces the reasons behind it. Bhoj is a renowned old restaurant and the rate of the product are modest as compared to Nirankar. But Nirankar can do better in coming years and from the exeperince they will get in competing with other Indian restaurants.
1) Introduction
The...
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