Pricing Tactics

Workshop : Group 3 (Pricing Tactics)


From the presentation, Group 3 presented approximately Major Group. It was very interesting since Major Group employ variant pricing strategies in different product types and for different types of customers. Group 3 more focuse on motion picture business of Major Group which comprised of Major Cineplex, EGV Cinemas, Paragon Cineplex and Esplanade Cineplex. They used product-mix, product-line and discriminatory pricings for their customers. By adapting different pricing strategies, they have stock both successful and unsuccessful outcomes. The key learning crown from this presentation was how to implement pricing strategies successfully. It is very true that we claim to do the research, understand what the customers want, applying STP, apply 3Cs model especially what the competitors atomic number 18 doing in the industry and we need to have a specialised vision in order for our pricing strategy to be successful.

For my case example, I would like to share about hotel industry. I select The Landmark Bangkok Hotel as an example. Landmark has been undetermined in Bangkok over 20 years. During the world fiscal crisis and political instability in Thailand, many hotels are abject from less tourists and business travelers. However, Landmark is not greatly impacted. Their moving in rates are still not that low.



Not only if because of their great location on Sukhumvit road and the sky hire station is only a few steps away(predicate) but also their prices are not very racy if compare with other hotels in the same area or same category.

Pricing Methods

Perceived-value pricing for the customers. They would like to have their customers embrace that their room rates and services are worth the notes the customers spend. From many customers perceptions, Landmark Hotel is considered an old hotel. However, Landmark has just renovated their hotel rooms, pass away rooms, restaurant outlets and many facilities to attract the customers. Their selling point is 5 star...If you want to get a full essay, order it on our website: Ordercustompaper.com



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