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Business plan








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REDFERN RANGE










Langwood House,
63-81 High Street,
Rickmansworth,
Herts,
WD3 1EQ


Tel: 01923 771977
Fax: 01923 771988



Contents
Page

1. Summary3


2. Business overview4

Introduction
actual position
Competitive advantage
Growth plan

3. Business strategy5

Tactics
Strategic issues
incumbrance values

4. Marketing6

SWOT and critical success factors
Market research
diffusion channels
Strategic alliances
E-commerce and technology
Tactical promotion plan
Marketing budget
Credibility and risk reduction

5. Team and management structure7

Skills, experience, training and retention
Advisors
Management systems

6. fiscal budgets and forecasts8

Profit and loss forecast
Cash flow forecast
Balance tacking forecast
Capital expenditure budget
Break-even analysis











1. Summary

Set in the expanding market of sports wear, this start-up wrinkle is designed to exploit the available income high earning ladies have.




Women whom play lawn tennis frequently and have available cash to purchase outfits to get wind good and impress their peers.
Redfern float is designed as a business to generate a good profit balance against low financial risk.

Redfern Range is a exclusive and stylish.

The get under ones skin is to start selling throughout the Esporta Group, creating hype and exclusivity.









































2. Business overview

Introduction

Redfern Range is a new exciting fashion label, filling the fracture in the market, for quality made chic womens sportswear. This range is aimed at women whom play tennis but also have a flair for fashion and colour. The large sportsclubs have moved away(predicate) from traditional wearing white for tennis and now conquer colours...If you want to get a full essay, order it on our website: Ordercustompaper.com



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