Marketing Colgate

MARKETING EXAM, DEC 2011
CASE STUDY: COLGATE- PRECISION TOOTHBRUSH

CP film: Global attraction in households and individualised care product. refreshed product launches + new

Strategy: improve efficiency and ……… and distribution. counsel on care consumer products

Oral care aim: throw invests 43% world TP market + 16% world TB market

Toothbrush aim: Hold no 1 coiffe in volume TB market (also become leader in value share)

Objective: Develop a superior, expert plaque removing device

Aim: US leader of the TB market

military position statement:
The Precision by Colgate -
The dental consonant tooth brush to foreclose and treat oral care problems such as put on disease, due to three different length and angle which light-colored deeply 35% more plaque in the step to the fore and 100% in the gum production line and between the teething giving you a beautiful and healthy smile.

Proforma Forecast - street corner:
First year: 151,000
Second year:

SWOT for CP:
WEAKNESSES:
- tight to educate consumers of the importance of preventing gum disease.
- Its competitor, Oral-B, has an reinforcement to say it is recommended by dental professionals.
WEAKNESSES:
- difficult to educate consumers of the importance of preventing gum disease.
- Its competitor, Oral-B, has an advantage to say it is recommended by dental professionals.




STRENGTHS:
- 43% of the international toothpaste market.
- 16% of the global toothbrush market.
- Global leader in households and personal care product.
- Number 1 retailer of toothbrush products in the US.
- CPs Triple Action head removes 35% more surface plaque and 100% more gum line and in-between teeth plaque than its competitors products.
- CP has formed a hefty relationship with subcontracting manufacturer, Anchor Brush.
- Has R&D, marketing experts, dental professionals, outside consultants.
- Good relationship with retail stores, able to position its products on middle shelf.

STRENGTHS:
- 43% of the global toothpaste market.
- 16% of the global toothbrush market.
- Global...If you want to get a full essay, invest it on our website: Ordercustompaper.com



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