Marketing, the Marketing Mix

This part of the marketing mix is important as it determines the demonstrable overlap itself. The decisions we make with the w atomic number 18 argon important as it is the piece that bequeath be purchased by potential customers. The product can be broken down to four product concept levels and we forget be expanding in these concepts to help instigate our decision towards the product itself, these levels include:- The fondness Product consists of the material core benefits of the actual product to the consumer, these are intangible product. These benefits are the reason potential customers will buy our product. The most enthralling benefit that our product will contain is that it clenches the thirst in each weather; may it be sunny, snowy, hot or cold; it will satisfy the need of the consumer. other Core Benefit that our product will contain is the fact that it will be healthy and will not contain any artificial products, so itll be 100% natural. We like to borrow the current fashion in lifestyle, so as itll be healthy and with no artificial products we are supporting the trend that consumers are looking for for at present because consumers are looking after their health more than, lets say, 10 days ago.

Furthermore, another benefit that potential customers will be looking for in us will be that our product will be of low price but high quality. Consumers nowadays are spending less and regarding more comfort for money. We are dedicated in giving consumers what they need and what they want. The body forth Product is the tangible product itself, the product which we can take up and we can touch. The main Embodied Product for our Rubicon potable is the juice itself. As I have mentioned before, it will be 100% natural with no artificial products. Nowadays, people are more concerned for the environment so thats why we have decided that the packaging will be make out of 100% Carton that will be recyclable. Another will be the stigma name, if the product has a well-recognised brand name then people will but the product.... If you want to get a full essay, order it on our website: Ordercustompaper.com

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