AMB200 Consumer Behaviour Report Student name: Lukas Lichter (n7486103) Tutor: Kate Little Wordcount: 1754 words Report about the blow of the Deepwater Horizon oil spill crisis on petrol consumption fellowship of investigation: British Petrol Content I. Context and Problem/Opportunity II. Literature Review III. possibility/ Model / Framework IV. Recommendations IV.I. Promotion IV.II. People IV.III. Product V. References VI. Appendices I. Context and Problem/Opportunity In the future(a) text I’m going to target the report Influencing Oil and Petrol Consumption. The oil spill in the gulf of Mexico has a catastrophic long-term effect on the environs and especially the marine life. This is reflected in a shift in consumer behaviour. A growing number of people ar refusing to get their petrol from BP stations. One reason for this development can be the changing attitudes towards the association. In order to increase the consumption order marketers have to figure out how this accident infected consumers attitude, how this is express in the consumer behaviour and how to change these attitudes towards BP. II. Literature Review In 1984 pile E.Grunig and Todd Hunt proposed several theories to crisis management of large companies. Two study parts are the apologia theory and the image takings theory.
The very basis of these theories is a proper response of the company towards the public (customer) and political audience (James Grunig as cited by Kathleen Fearn-Banks, 2007) learnedness from the Valdez fiasco in 1989 authors like Steve Adubato (2008) stated that understanding the limit window of opportunity to react is crucial for a prospered crisis management. To show genuine concern for the situation it is important to ventilate a high representative to the scene on concise notice (Steve Adubato, 2008, p.24). Showing responsibility and direct reaction are also seen as most important in a crisis situation by...
The very basis of these theories is a proper response of the company towards the public (customer) and political audience (James Grunig as cited by Kathleen Fearn-Banks, 2007) learnedness from the Valdez fiasco in 1989 authors like Steve Adubato (2008) stated that understanding the limit window of opportunity to react is crucial for a prospered crisis management. To show genuine concern for the situation it is important to ventilate a high representative to the scene on concise notice (Steve Adubato, 2008, p.24). Showing responsibility and direct reaction are also seen as most important in a crisis situation by...
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