Crown Cork and Seal Co.

Crown bobsleigh and Seal Company, Inc. * 1977 CCSC was the 4th largest producer of alloy crowns and gutters in the US * Under John Connelly it had raised from almost bankruptcy 1957. * After 20yrs consistent growth leader in both domestic, international metal container mkts. * Tin-plated cans (beers), soft drinks and aerosol products * Problem: 1977 ozone literary argument and legislative regulation of nonreturnable containers=threatChange or reaffirmation of choices? coat Container Industry * 100 firms * Product segments in which Crown competed, efforts structure and trends. 1) increasing self-manufacture, 2) new material introductions, 3) effect of the furtherance revolution on the competitive atmosphere. The products metallic element containers- 1/3 packaging products US in 1976. (aluminum cans, foil containers, metal drums and pails. * Metal cans >3/4 metal container shipments $7.1B worth value. * Raw materials: aluminum, tin-plated steel. * 3-piece can (cylinder) 2- piece aluminum (cup+end) * Problem manufacturers didnt apply it to cans move of C of changing the process. so suppliers manufactured them and competed in the mkt. * Adv: Weight, labour, materials costs, recommended by Food & Drug Admon.

( filtrations from cans to contents) * Consec: recognition and implementation by steel can producers. Growth Metal can shipments grew 3.3% ann (greatest gains beverage industry vs decline in motor oil, gral packaging cans and paints). Economy picked up in all products except for food cans. Industry Structure US 4 major manuf 1. American can 2. Continental Can function of the Continental Group (35% domestic production) 3. National Can (8.7%) 4. Crown Cork Seal (8.3%) Equipment | 3 piece| 2 piece| Can line| $75000-1M| $8.5M| Per line cost| 3.5M| 8.5M| Minimum lines/plant| 3-4| 1| Normal nº lines| 12-15 (not + 2x)| 1-5| No... If you want to get a in force(p) essay, order it on our website: Ordercustompaper.com

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