Zipcar

The Zipcar idea was brought to the US by Antje Danielson. Antje had recently traveled to Germany where she saying the car sharing concept in action. She felt this homogeneous idea could be adopted in urban atomic number 18as of the US. redbreast bevel would be Antjes business partner who would ultimately engage her idea to fruition. The development of the business took a total of 14 months and $1.3mil was required for launching the business. The biggest challenge facing Chase is the addition of the business after the initial launch of the service. There are several underlying challenges with the concept of car-sharing. First, the concept has an average to early(a) expenditure curve. This type of curve implies most of the expenditures are needed in the initial stages of development. Chase needed $1.3mil to enter the capital of Massachusetts market only. This required a lot of up presence work, refining the technology that would be used with the concept, and getting investor buy-in. adept of the solutions to acquiring the up front investment costs is to befool someone on the team that has respectable experience in the field in which you are trying to launch. Chase took this advice and employ a prestigious individual. The pro of doing this is that investors immediately have more confidence in the product/launch.

Unfortunately, Chase saw firsthand what the cons of using this technique are ? mismatch of skillset to the industry/launch, leadership skills become questioned, etc. Another challenge for this concept is anticipation the awareness, the trial, the availability, and the repeat consumers for the product. The concept of car-sharing is completely new for the US and and so all projections for sales will be guesses regardless of how overmuch research is put into them. Again, this makes it difficult for investors to feel confident in the concept. The best solution for proving the concept is to physically prove the concept. Chase was able to acquire enough money to put ternary cars on the street. Doing this... If you want to get a full essay, put it on our website: Ordercustompaper.com

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