Whole Foods Market: Will There Be Enough Organic Food to Satisfy the Growing Demand?

Unit 5: whole Foods Market: Will in that location Be Enough Organic Food to Satisfy the evolution Demand? Kaplan University School of Business and Management MT 460 Management policy and Strategy Tosha Collins Dr. K. Peterson 2/5/12 Introduction complete Foods, founded by John Mackey, is wholeness of the largest natural food grocery chains that is trying to knead a more original and natural way of get and consuming foods to its consumer base. In suppose to provide this to consumers, it is important that Whole Foods continues to grow in the organic food market. As they grow, in that respect needs to be continuous supply for the necessitate for organic food. Synopsis of the Situation Whole Foods entered the sedulousness hitting the ground running, reservation a name for them and positioning themselves as a star(p) natural food chain. Whole Foods Markets mastery continues to grow, but in this market, the owner knows that he or she moldiness maintain this success and meet the companys proceeds targets along with making a profit. Continuing to adhere to the companys philosophy and mission statement has helped with their continual maturement finished mergers, new store openings and other purchases. Key Issues The issues that Whole Foods Market faces argon maintaining quality and a reputation through a growing industry.

Harasta & Hoffman states the organic food industry is growing and Whole Foods finds itself competing hard to maintain its elite presence (Pearce & Robinson, 2010). The competition for Whole Foods continues to grow because of the growing demand for natural and organic food. Other issues that arise for Whole Foods are the competition with larger grocery chains, difficulties with suppliers, and the possibility of not having the products for the customers. scarce 3% of U.S. farmland is organic, so there is limited end product (Pearce & Robinson, 2010). Whole Foods must also face the situation that store locations could become limited. When the consumer base and location sites are defined by those that... If you want to get a full essay, order it on our website: Ordercustompaper.com

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