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I. General Environment What are the key elements in the general milieu of the telecommunications and mobile telephony industry? What are the key opportunities and threats? (Sky Huvard) The general surroundings in which Vodafone ope arranges is composed of several dimensions in broader society that enamor the mobile telephony industry, Vodafone, and its competitors. These environmental segments are economic, demographic, policy-making/legal, technological, sociocultural, and global. Our analysis chose to focus on the segments with the greatest impact on the mobile telephony industry, including demographic, political/legal, and technological segments. 1. Demographic - Opportunity The mobile phone market was one of the fastest-moving segments in the telecommunications industry in premature 2000, beating all forecasts for growth in recent years. betwixt 1997 and 1999, the mobile phone market more than doubled, growing from 203 zillion to 475 million customers. Estimates of worldwide growth continued, as evidenced by investment in infrastructure (equipment and transmission networks) between 1997-1999, which change magnitude by 50 percent. The European market was Vodafones target. Mannesmann, Vodafones target for science was based in Germany.

Germany at the time, has the lowest penetration prescribe in Europe, a large number of potential users, and potential receipts per customer well above the European average. The penetration rate in Finland was nearly 3 times that of Germany, so there was quite a bit of growth left in the German mobile phone market. 2. Political/Legal - Threat European commandment favored convergence, the ability for mobile phone operators to offer the same interpretive program and data services as fixed line operators, allowing for groom competition between the two. Direct competition was a uncontrollable issue facing mobile phone operators because they would undoubtedly hire to interact with the existing fixed line operators and agree to their foothold in... If you want to get a full essay, order it on our website: Ordercustompaper.com

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