Mos Study Tips

MARKETING FUNDAMENTALS Tar find out Market: A group of consumers specifically categorized to try and market a product too. production Needs: Which features were most appealing, what technology is required, what product names should be used etc. Customer Value: The unique combination of benefits authoritative by targeted buyers that includes quality, terms, convenience, on-time delivery, and both before and after sale services. market Mix: The 4 ps: place, product, price, and promotion Place- Distribution take and retailers required to sell the product Price- Expected retail shelf price and sale price of the the product Product- Attributes that make up a sound or service, or an idea including product design, features, color, packaging, warrantee, and service levels Promotion- communion tools needed to inform consumers about the product including advertising, sales promotion, habitual relations, direct market and personal selling. marketing Process: 1) Identifying consumer needs, 2) Managing marketing mix to meet needs, 3) Realizing profits Marketing: The process of planning goods, services, or ideas to meet consumer needs and organizational objectives. It includes the conception of these products and the pricing, promotion, and distribution programs designed to make a profit.

Exchange: The trading of things of value amid buyers and sellers so that each benefits. Market: Potential consumers with both willingness and cleverness to buy Product Orientation: Focusing organizational efforts on manufacturing of goods sales Orientation: Focusing organizational efforts on selling as many products as possible. Marketing Orientation: Focusing organizational efforts to collect and use information about customers needs to create customer value. Marketing Concept: arduous to fit consumer needs while achieving organizational goals Relationship Marketing: When organizations create long term loyalty with consumers, employees etc... increasing... If you want to get a full essay, order it on our website: Ordercustompaper.com

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