Marketing Assignment #1

Assignment #1 Date: June 11, 2012 About The Product Purses are nearly a necessity to all women, and we believe that we have started a vicissitude in the round out industry, by making the industry greener. Our purse will have an attached solar panel, where it will lock sunshine, and store that energy within the battery instal guide within the purse. On the inside, there will be USB ports in which will enable the transfer of that energy to gadgets such as phones and iPods. This will be very beneficial, especially for older women, who desire convenience for world able to charge gadgets wherever they go. It is excessively even to a greater extent beneficial that by doing so, they will save electricity. China is a very hot country, which will not make sunlight exposure a problem at all. Since our market is much geared towards older woman, we will specialize on dominance purses and handbags or summer time travel handbags, to make it more appealing to our target market. On top of those, we will also provide little bits of other models to satisfy the rest of the market. The Research The article Annual Study 2011: Green Influences, out of all of the respondents who lay a great importance on green features, a great portion resides in developing countries, namely China.

fit in to the article, it was also proved that old people and women are nigh green-minded. This compliments the point that the article Girl Power: merchandising to Todays Women was making, where it said that there is a face lift in girl power, as there was an attach in the participation of women in the workforce over the oddment 30 years. Here is a table to show its implications: Drivers| Implications| moved(p) products and services| Sexual Equality| Higher incomes and an increasing occur of women in management positions or starting their own businesses; this has led to higher demand for products traditionally marketed to males.| Automobiles, DIY products, tobacco, alcoholic drinks, office equipment, electronics|... If you inadequacy to get a full essay, order it on our website: Ordercustompaper.com

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