Delta Song Case

Delta stress Case Executive Summary U.S. Airlines face many issues nowadays that ultimately will get-goer profits. Heightened Security in airports, slight people willing to fly and a slumping economy take put the air lane industry at a disadvantage. Delta Airlines has report recently a $2 billon dollar second reap loss. Delta has been losing ground to small airlines that fly the same routes that supply Delta with most 70% of its revenue. Delta Airlines will attempt to become the first major carrier to successfully launch a long term, low cost competitor. In the past year al iodin, low-cost carriers such as Jet Blue have claimed over 80% of the market share in New York to Florida flights. The new airline will be call Delta Song, and will cost $75 million The Delta Song Concept will use only one type of plane, the Boeing 757, that will be outfitted with leather seats, synergetic monitors that will allow users to watch pay per view movies, coquet interactive games and online shopping. Song flights will fly between selected cities. Song planes will feature faster turnaround epochs of 50 minutes between landing and take off. Flight time is expected to be approximately 13 hours a day, which is 23% higher than the Delta main line.

The goal of Delta Song is to compete with smaller airlines that will push Delta away from chapter 11 and return to profitability and future success. Analysis Delta will need to shift fine sales operations away from travel agents or Delta representatives and toward the internet. Online tag end sales accounted for 13% of all sales in 2003. The total ticket purchased online can save Delta $8 to $10; overdue to fewer expenses on employees or call centers that are trusty for booking tickets. Creating a marketing plan to promote victimization Deltas website for tickets or incentives such as in-flight amenities could augment the overall number of online ticket sales. The nervous system already gives... If you want to get a full essay, order it on our website: Ordercustompaper.com

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